ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives.

Retail 136

Retail Creativity Leadership Agency 136

The Hoffman Agency

JULY 29, 2020

By Chauncey Rasmussen, Intern. However, at the end of the day these jobs left me feeling unsatisfied; not allowing for me to be creative or feel challenged. In the winter of 2019, I began looking for jobs and opportunities more in-line with art and creativity (partly due to the well-meaning, but unsolicited advice of my mother).

Internal 68

Internal International Creativity Interviews 68

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 82

Conference Internal International Creativity 82

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. At the PRSA 2019 International Conference , Oct. No, that doesn’t mean just creating videos.

Storytelling 137

Storytelling Video Strategy Analytics 137

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 46) “Help transit agencies communicate to the public.”. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. Regional titles including Leeds Live, Leeds TV and the Yorkshire Evening Post.

Local 62

Local Creativity Video Energy 62

wiredPRworks

FEBRUARY 11, 2019

About Barbara Rozgonyi, Creative Visionary. Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Next, with a firm grasp on current performance, the team developed a Creative Brief.

Web 60

Web Internal International Storytelling 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JUNE 6, 2023

“What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I I have been playing in this new field since 2019 and the working model remains the same for now. AI helps prepare our thinking and craft to realize our creative vision.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

DECEMBER 6, 2018

Should they hire an agency and double down on number of blogs posts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Internal communications and events. PR 20/20 = More Intelligent + More Human.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Host: How did you come up with the name M3?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency!

Transportation 122

Transportation Social Media Corporate Agency 122

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management.

Social Media 89

Social Media Trends Media Instagram 89

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Answer: wherever we want. Content Creation.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable.

B2B 118

B2B Marketing Survey Software 118

Stephen Waddington

AUGUST 19, 2019

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. Critical review is an important part of the creative process. This impacts everybody.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. 3) You’ve worked both on the agency and the client side in PR. Fast forward to 2019, and coverage earned online is king.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. And there are risks arising from international law, too. The most creative photo.

Creativity 71

Creativity Video Interviews Blogging 71

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. For Agencies and Departments. Guest Post by Ken Jacobs. And if you’re not, you should be!). And that’s wise.

Leadership 85

Leadership Training Agency Groups 85