Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. Cauliflower Shane (@KingDomeGnome) April 9, 2019. This is Pepsi country.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

Prohibition

APRIL 9, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. We pride ourselves on being one of the country’s top agencies outside of the London bubble. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 Searching for an agency partner brings both expertise and execution? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Sword and the Script

SEPTEMBER 17, 2020

Click any image for higher resolution >>> Can your agency bring big ideas and execute? The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. Give our services a try. Marketers across B2B tech all a similar language.

B2B 146

B2B Marketing Survey Creativity 146

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

PRSay

DECEMBER 21, 2020

Decades ago, when we worked at the same agency together, Annie Heckenberger, who — at the time as a senior account executive in our media group — personified the idea of exerting your influence to achieve results in your organization. Here are some qualities to look for in them, which you can then start to cultivate within yourself.

Leadership 187

Leadership Conference Training Data 187

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. How To Leverage Influencers For PR Given its contributions to the marketing and PR landscapes, it’s no surprise that the global market influencer marketing value has more than tripled since 2019.

Social Media 63

Social Media Video Viral Brand 63

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Looking for an agency partner that can both. bring creative ideas and use data to execute? Give our services a try.

Blogging 104

Blogging Survey B2B Analysis 104

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first.

Publicity 218

Publicity Leadership Groups Creativity 218

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives.

Retail 136

Retail Creativity Leadership Agency 136

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 14, 2023

Rob, who was sadly diagnosed with Motor Neurone disease in 2019, has been a champion for the Motor Neurone community – raising over four million pounds in the Leeds marathon alone this year.

Product Launch 62

Product Launch Radio Creativity Community 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. At the PRSA 2019 International Conference , Oct. No, that doesn’t mean just creating videos.

Storytelling 136

Storytelling Video Strategy Analytics 136

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Prohibition

JUNE 20, 2019

Leeds based communications agency, Prohibition has appointed three new members to its team following a period of significant growth. The three new hires include Victoria Carlin, who has joined Prohibition as senior account executive. Prohibition has its head office in Chapel Allerton and now employs 15 members of staff.

Agency 54

Agency Creativity Study Social Media 54

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Speaking at the event, Contagious’s team of creative experts presented their list of the top trends that “ nobody cares about in 2018 ”, and guess what made the list? And we’re not alone. 2) Streamlined permissions.

Trends 58

Trends Big Data Creativity Data 58

Maxim Behar

MAY 12, 2021

won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The creative projects, with which M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

The Hoffman Agency

JULY 29, 2020

However, at the end of the day these jobs left me feeling unsatisfied; not allowing for me to be creative or feel challenged. In the winter of 2019, I began looking for jobs and opportunities more in-line with art and creativity (partly due to the well-meaning, but unsolicited advice of my mother).

Internal 68

Internal International Creativity Interviews 68

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology.

Publicity 163

Publicity Storytelling Instagram Pitching 163

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. This approach, which is utilized by our internal agency called The Records Lab, continues to help us generate winning PR and advertising campaign ideas for our commercial clients. Black hat — Cautionary hat.

Conference 81

Conference Internal International Creativity 81

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content.

Healthcare 89

Healthcare Radio Sports Video 89

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

JULY 26, 2018

Especially (sadly) on the agency side. And, like I said, agencies aren’t of much use here either. I’d over-index on hiring two kinds of people: Creative, problem-solvers and analytical people. ” A good creative mind will be every bit as good. What would I do if I was running a social team in 2018?

Technology 84

Technology Social Media Tools Trends 84

Prohibition

MAY 31, 2019

Prohibition wins big at the Prolific North awards taking home Best Small PR Agency of the Year and Best Integrated Campaign 2019. In turn, this has seen an increase in creativity and innovative ideas, which has happily resulted in client growth and a bursting portfolio of fantastic campaigns.

Agency 48

Agency Training Creativity Consumer 48

5W PR

SEPTEMBER 27, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

wiredPRworks

FEBRUARY 11, 2019

About Barbara Rozgonyi, Creative Visionary. Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy.

Local 62

Local Creativity Video Energy 62

PR 20/20

SEPTEMBER 5, 2018

trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59