Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Here is my take on some of the PR points from the 2019 campaign. The main campaign image Stephen Dunn didn’t intend to be the face of the 2019 election, but he was nevertheless.

Newspapers 78

Newspapers Film Local Policies 78

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs. How long is the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JUNE 15, 2022

Now: Supporting LGBTQ organizations financially and vocally year-round. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. Ben Finzel is president of RENEWPR in Washington, D.C,

Policies 165

Policies Community Corporate Enterprise 165

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Resources 189

Flatiron Communications

FEBRUARY 2, 2019

2019 PR/Media Questionnaire. _Amazon is an advertising company. Q19) What factors pose the greatest threat to production of quality journalism in 2019? The downsizing of news rooms for financial reasons. _ The post The 2019 PR/Media Test appeared first on Flatiron Communications LLC. Here is the latest iteration.

Media 41

Media Public Affairs Journalism Retail 41

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). It was the most exhilarating and exhausting time of my life.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

JANUARY 23, 2021

Unfortunately, this price has risen precipitously over the years, increasingly exceeding families’ abilities to pay, save for significant financial assistance, often in the form of student loans. By the same token, however, Anheuser-Busch had total operating income of over $16 billion in 2019, and in the same year spent $1.53

Education 126

Education Financial Engineering Transportation 126

PRSay

SEPTEMBER 7, 2021

Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. As a blogger, author and podcaster, I often get asked why I don’t monetize my social media platforms.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

NOVEMBER 5, 2020

Since 1983, he was a member of The Champions for PRSSA, an organization of current or retired professionals seeking to better students’ education in public relations by supporting, financially and otherwise, scholarships and awards programs for PR students. In July 2019, the Pentagon officially unveiled the “Brigadier General H.J.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). It was the most exhilarating and exhausting time of my life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it? Study the media.

Survey 76

Survey Media Relations Report Media 76

Doctor Spin

DECEMBER 21, 2023

2019, October 19). Influencer media kits typically include information about how well-suited their platforms would be to advertisers (i.e., 2019, October 19). The best practice would be to provide the news media with perfectly balanced information. 1 Silfwer, J. Corporational Determinism—The New Paradigm for Product Launching.

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

MAY 8, 2019

MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. That being said, releases can be an enormous drain on human and financial resources for large enterprises. Marketing Artificial Intelligence Conference (MAICON). 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Practical Law Construction

JULY 13, 2022

This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. So the parties continued to operate the ASSA until January 2019, when M stopped paying. The issues. The judge granted summary judgment.

Construction 52

Construction Groups Television Advertising 52

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. Overview: The MAICON Speaker Series was recorded live at MAICON 2019.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. to £1.36bn in 2020 compared to £1.42bn in 2019. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising. Authored by Casey Boggs , ReputationUs. Successful nonprofits certainly recognize that partnerships are important.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 2019 Webinar Benchmarks Report by On24. Most marketers used paid media to fuel owned media. 84% of B2B marketers use paid distribution channels for content marketing purposes. The metrics content marketers track.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

SEPTEMBER 3, 2019

4) Revenue inches up, profit slides: Cision Q2 2019 earnings. Cision announced its earnings for the second quarter of 2019 in early August. Financial data published on the press release include: Revenue increased 1.6% Cision had a better first quarter in 2019 growing both revenue and profit. million; and.

Analytics 68

Analytics Report Technology Pitching 68

Communications Conversations

MARCH 14, 2019

What made/makes financial communications so intriguing to you? We made several changes – including transitioning to a new management firm and new website platform – that will help change our cost structure and put us on strong financial footing. A titan, if you will. First, can you tell us more about your current role at Medtronic?

Sports 74

Sports Corporate Financial Industry 74

The Hoffman Agency

AUGUST 19, 2020

In January 2019, the chain launched its vegan sausage roll; a paradoxical product that arguably sits within ‘adversity’ in and of itself. Even the Financial Times covered it, citing the brand’s smart advertising. I struggle to think of something in Greggs that you use cutlery to eat, if this helps.

Consumer 36

Consumer Brand Branding Marketing 36