Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Agility PR Solutions

JANUARY 31, 2019

Regarded as the marketing opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers.

Advertising 68

Advertising Advertising Infographics Media 68

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Brand Branding 88

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media.

Advertising 88

Advertising Advertising Television Report 88

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Social Media 121

Social Media Trends Media Advertising 121

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. There has been a move away from attracting consumers through ‘organic posts’ only and brands are getting smarter at utilising the advertising tools available at their disposal.

Advertising 62

Advertising Advertising Social Media Media 62

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Marketing’s funnel is changing. SEO goes mobile. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Policies Advertising 434

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters.

Financial 215

Financial Advertising Advertising Report 215

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” However, brands have an opportunity to rethink all the available space on their sites.

Advertising 133

Advertising Advertising Real Estate Travel 133

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Did they improve brand image and awareness? The post 2019 Business Checklist appeared first on Konnect Agency.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 87

Advertising Advertising B2C Retail 87

Agility PR Solutions

MAY 1, 2019

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the survey found.

Small Business 64

Small Business Survey Advertising Advertising 64

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

ImPRessions - Crenshaw Communications

APRIL 10, 2023

In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. households that were already regular Goya customers and could potentially boycott the brand, nearly anyone could decide to buy it. So, avoiding all A-B brands might take some homework by the boycotters.

Policies 170

Policies Community Video Brand 170

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 63% said external advertising media and digital agencies. Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

DECEMBER 17, 2019

While there have been 44 published Off Script interviews in total, nine were completed in 2019. A modern, agile brand approach has a long-term benefit of building more loyal customers through its authentic and methodical approach to listening, optimization and improvement.”. 36: Greg Kihlström, Author of The Agile Brand.

Marketing 81

Marketing Storytelling Interviews B2B 81

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But the time and money saved can easily be wiped away by the cost of brand rehabilitation. Invest in social listening.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Or Google Topics. The ad tech people who get it, get it.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Action PR

DECEMBER 16, 2019

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Bringing brands together is our speciality! We hope you enjoy our end-of-year recap!

Sports 52

Sports Film Local Exercises 52

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. For B2B companies, earned media and branded content ranked as the most effective digital tactics. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 20) Should brands take a stand?

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. In the last two years back office, infrastructure and brands have been consolidated. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. Advertising Week NY, September 23-26, New York. Get your speaker submissions ready!

Conference 173

Conference Leadership Sports Policies 173

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45