Agility PR Solutions

JANUARY 12, 2020

2019 was quite a tough year for a bevy of brands. For them, the New Year’s resolution is clear and immediate: fix brand dings and dents. The post Top 20 bruised, battered and embattled brands in 2019 appeared first on Agility PR Solutions. New […].

Brand 78

Brand Branding Facebook Crisis 78

Agility PR Solutions

APRIL 25, 2019

A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

Consumer 115

Consumer Brand Branding Internal 115

Agility PR Solutions

DECEMBER 2, 2019

Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands […].

Brand 109

Brand Branding Study Measurement 109

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? This idea has only gained traction in recent years, with many brands following suit.

Brand 74

Brand Branding Pinterest Conference 74

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

NewsWhip

AUGUST 9, 2019

The post How are auto brands utilizing Facebook & Instagram in 2019? appeared first on NewsWhip.

Instagram 104

Instagram Facebook Brand Branding 104

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: October 20-22, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media. The firm’s research reveals that 57 […].

Video 127

Video Trends Brand Branding 127

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

Agility PR Solutions

MARCH 13, 2019

For the second year in a row, the media & entertainment industry was the top-ranking sector in the recent Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. The remaining brands […].

Industry 60

Industry Brand Branding Media 60

Agility PR Solutions

DECEMBER 17, 2019

Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers.

Data 78

Data Brand Branding Study 78

NewsWhip

AUGUST 22, 2019

The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip.

Fashion 60

Fashion Brand Branding Journalism 60

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. The post The fastest-growing American brands of 2019—which iconic company leads the pack? while many […]. while many […].

Company 73

Company Brand Branding Consumer 73

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 65

Local Consumer Brand Branding 65

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. So how can tech brands build lasting bonds with media today? Here’s what works for me.

Media 253

Media Pitching Report Media Relations 253

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Ronn Torossian

AUGUST 16, 2019

The post Story Sharing in 2019 appeared first on. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. If you’re […].

Skype 150

Skype Storytelling YouTube Instagram 150

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. However, they did note a small increase of 1.44% in 2020 over 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Agility PR Solutions

FEBRUARY 12, 2020

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumer 103

Consumer Brand Branding Examples 103

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. 2019 will be about the quality of content, not quantity. Include these trends in your 2019 planning to give your results a boost. Why is this important? Quality is More Important than Quantity.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

NewsWhip

AUGUST 18, 2022

Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. Key learnings from July’s brand coverage . The key difference?

Brand 78

Brand Branding Employee Trends 78

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Advertising 188

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Agility PR Solutions

FEBRUARY 18, 2019

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker. appeared first on Agility PR Solutions.

Brand 74

Brand Branding Marketing Report 74

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

Agility PR Solutions

NOVEMBER 29, 2018

The post Looking ahead to 2019—why brands are doubling down on e-commerce appeared first on Agility PR Solutions.

Brand 81

Brand Branding Trends Publicity 81

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Transparency. Personalization. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Antoni Porowski (@antoni) September 6, 2019. GatoradePartner.

Brand 87

Brand Branding Instagram YouTube 87

Communications Conversations

APRIL 23, 2019

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. It’s an area I do have some experience in. Typical advice: Utilize your LinkedIn profile.

Social Media 98

Social Media Brand Branding LinkedIn 98

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 65

Brand Branding Consumer Industry 65

Agility PR Solutions

OCTOBER 3, 2018

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S. As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand.

Brand 117

Brand Branding Marketing Groups 117

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Use these pillars in animated video stories for greater impact in 2019. Image credit. It’s what keeps your audience engaged.

Video 145

Video Trends Marketing B2B 145

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. billion by 2024. Engagement.

Brand 135

Brand Branding How To Radio 135