Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint. Here is my take on some of the PR points from the 2019 campaign.

Newspapers 78

Newspapers Film Local Policies 78

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business.

Financial 190

Financial Reddit Advertising Advertising 190

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. I never thought that I would find writing articles about window film both challenging and enjoyable. Rhys Schueren is a student at Loyola University in Maryland.

Publicity 150

Publicity Conference Film Advertising 150

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. And I’m sure they’re doing more advertising on Instagram as well. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. She writes, in a June 2018 blog post , “Measuring PR is not as simple as throwing some earned media metrics together and trying to correlate bottom-line impact through traditional, tangible business results.

Survey 66

Survey Measurement Communications Advertising 66

NewsWhip

MARCH 24, 2022

Players are the newest addition to advertisers and their campaigns around March Madness, and news about the NIL deals have generated a notable amount of media and public attention. Drew Timme began dazzling audiences with this talent and loquacious nature back in 2019 as a freshman on Gonzaga’s basketball team.

Brand 148

Brand Branding Instagram Sports 148

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 153

Guidelines Writing Social Media Newspapers 153

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We all get to write our own story of how AI will impact us. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. It was published by Leeds Beckett University at the Euprera Congress 2019. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Resources: newsroom , company blog , news search.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. As such, I’ll be sending you a very rare dedicated email inviting you to participate. How did it work?

Software 104

Software Analysis Data Tools 104

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. A series of Facebook live sessions by Marcel Klebba and I will explore blogging, personal branding and landing a job. Here’s Marcel’s write up. The next session at 6.30pm GMT, Tuesday, 19 March is on advanced blogging techniques. ??

Marketing 81

Marketing Measurement Government Report 81

PR 20/20

MAY 8, 2019

MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We all get to write our own story of how AI will impact us. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation. Inevitably there were more questions than we had time. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. Where does the time go? billion into M&A activity.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

OCTOBER 8, 2019

That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. Another source, WordStream , which makes software for PPC and social media advertising, puts the average Google CPC at $1-$2. A professional writer easily costs $1.00

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. That’s a form of advertising called retargeting and Cision is bringing this to PR. One was TrendKite, which was acquired by Cision in January 2019. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. Machine-Assisted Narratives and the Science of Writing. Artificial Intelligence for Advertising 101. We hope to see you in July 2019!

Conference 45

Conference Marketing Case Study Hotels 45

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book? One publication or blog you read regularly is… (GK) eConsultancy.

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Competitor tracking (made easy)! UI getting better.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creativity 71

Creativity Video Interviews Blogging 71

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. The point is advertising is not content marketing. 2019 B2B Content Marketing Benchmarks, Budgets & Trends – North America from MarketingProfs. There’s a perception that if you write a check, suddenly the analysts are your new best friends. Photo credit: Pixabay.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” But that’s a talent supply issue for a different blog post.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. 2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. They allow you to see what people are saying about you on social media, blogs, forums and more. Top nine PR crises so far for 2019. Who are your main stakeholders? The top 11 crises of 2020. 11 Steps For Crisis Management.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62