Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. Vice President, Marketing Technology. More Paywalls Go Up. AI-Powered Personalization of Advertising. Christopher S.

Video 96

Video Trends Media Advertising 96

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Vice President, Marketing Technology. Christopher S.

Video 88

Video Trends SEO Marketing 88

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Vice President, Marketing Technology. Press Releases Continue Their Slow Demise. Christopher S.

Video 83

Video Trends Media Reputation 83

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Vice President, Marketing Technology. Content Avalanche Keeps Growing Bigger.

Video 60

Video Trends Media Tools 60

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. about the pros and cons of a 40-hour workweek.

Trends 95

Trends Crisis Corporate Leadership 95

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

Agility PR Solutions

APRIL 7, 2019

Since the emergence of people orientation technology (web 2.0), businesses have changed radically. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […]. The post 6 PR trends every business needs to incorporate in 2019 appeared first on Agility PR Solutions.

Trends 122

Trends Web Reputation Technology 122

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Can you tell us what types of stories, trends or issues are on your radar now? I moved into B2B publishing specifically in 2018.

Technology 93

Technology Meeting Media Analytics 93

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace.

Brand 136

Brand Branding Retail Comparison 136

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Why would you want to add to that mess?

Technology 84

Technology Social Media Tools Trends 84

Stern + Associates

OCTOBER 26, 2017

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group. Getting the right message to the right people can be a tough proposition.

Trends 60

Trends Communications Groups Strategy 60

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […].

Trends 87

Trends Media Technology Report 87

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Trends to Watch in 2018. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough.

Fashion 60

Fashion Technology Trends Education 60

Stern + Associates

DECEMBER 28, 2017

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report.

Trends 54

Trends Fashion Social Media Report 54

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Transparency. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. There is a term for brands using trends to create buzz – trendjacking.

Trends 59

Trends How To Retail Google 59

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. One of the most prominent trends in advertising today is how marketers are shifting their business and campaign strategies to become more omnichannel in order to meet the needs of today’s digitally connected consumer.

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018? Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Agility PR Solutions

JANUARY 22, 2019

As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location were up 87 percent in 2018 over the previous year.

Trends 60

Trends Brand Branding Google 60

Agility PR Solutions

JULY 17, 2019

Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. The post Will the next wave of technology disruptors fix the broken customer experience?

Technology 60

Technology Communications Trends Publicity 60

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. What’s on The Horizon This Year?

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

MAY 13, 2019

We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Understand market tech trends. PR in APAC offers big opportunity (and hurdles). As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 92

Agency Trends Marketing Survey 92

Agility PR Solutions

JULY 30, 2018

The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions. Consumers surveyed […].

Survey 60

Survey Consumer Technology Brand 60

Communications Conversations

FEBRUARY 8, 2018

I mean, I could make a list… Sometimes technology doesn’t move as fast as everyone thinks it will. Some trends thankfully expired. The next trend to die (hopefully): Emoji marketing. In January 2018, that number had swelled to 800 million. Emoticons for brands: New trend or too spammy? Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60