Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms. Sahil is a very funny and smart guy, so you’re sure to love his tweets. Lauren Johnson | @LaurenJohnson.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Brand 196

Brand Branding Reddit B2B 196

PRSay

AUGUST 17, 2023

Threads lacks essential content discovery features like keyword search, hashtags and trends. Limited content discovery Part of being an early adopter is dealing with platform limitations. This limitation inhibits a brand’s ability to explore and engage with a broader range of content.

Pharmaceuticals 125

Pharmaceuticals Twitter Instagram Social Media 125

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. Media attitudes have hardened, too. Master the message.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Talk to everyone. Networking isn’t only about getting interviews.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others.

Automotive 86

Automotive Report Meeting Radio 86

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. 2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). Photo by Thom on Unsplash. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. In addition, not all social issues are political.

Technology 126

Technology Study Communications Survey 126

Communications Conversations

MAY 21, 2019

Privacy concerns. billion MAUs for Q4 2018. Earlier this year, in giving my annual social media trends presentation at Social Media Breakfast here in MSP , I asked the crowd “how many of you have either deleted Facebook or thought about deleting Facebook in the last six months? A slew of negative PR hits. 2 – 1.56

Facebook 60

Facebook Brand Branding Privacy 60

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A version of the above prediction was first published by the Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). 16: Ted Seward. How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

JANUARY 12, 2021

Even when asked for data anonymously in the privacy of our own home we modify our response to present the best version of ourselves, or at least the version we think that others expect. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz Bloomsbury Publishing (April 2018).

Big Data 96

Big Data Google Privacy Data 96

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 90

Social Media Marketing Media Creativity 90