PRSay

JANUARY 30, 2019

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days.

Google 99

Google Government Study Data 99

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. How should a CEO convey leadership? Leaders talk about ideas.

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 1) Median PR salaries remain flat.

Survey 113

Survey Agency Report Corporate 113

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

PRSay

OCTOBER 20, 2020

You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages. And let’s face it, the chaos and controversy courted by this administration may also be a factor in the trend. Could this mean a sea change in corporate governance? Is the Business Roundtable statement about PR?

Corporate 203

Corporate Reputation Employee Government 203

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been.

Company 62

Company How To Leadership Strategy 62

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

Stern + Associates

APRIL 17, 2023

Creating short-form video content can be a powerful tool for executive visibility because it enables leaders to showcase their thought leadership in a concise and engaging manner – all while lifting the veil on the mysterious and lesser-known nature of the executive.

Video 88

Video YouTube Instagram Strategy 88

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 22, 2018

The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2018, I co-authored a project on the nation’s pedestrian safety crisis. I love stories on business trends. I am constantly looking for fascinating stories on how business is changing. What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy. The Top 8 PR Trends That Will Empower Your Business. Along this vein, thought leadership PR has become an essential part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Now’s the time to enlist your best thought leaders to ponder the future and offer insights on the trends that will carry business into the next year. See this earlier post on eight tools for thought leadership. Suddenly, it’s fall! PR tips for Q4.

Retail 136

Retail Creativity Leadership Agency 136

Agility PR Solutions

JANUARY 6, 2019

New rankings from Black Enterprise, in partnership with the Executive Leadership Council, presents the corporations that have committed to take action so that African American stakeholders can reap the benefits of inclusion.

Company 66

Company Enterprise Corporate Leadership 66

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. .” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. P&G says they will go on to cut spending by nearly $2B during the next five years.

Media 230

Media Measurement Advertising Advertising 230

PRSay

AUGUST 17, 2023

Threads lacks essential content discovery features like keyword search, hashtags and trends. Limited content discovery Part of being an early adopter is dealing with platform limitations. This limitation inhibits a brand’s ability to explore and engage with a broader range of content.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. What I see here are three big trends coming together, and one large opportunity. First trend : Employees wanting to see more of their leaders online/on social media. Your vendors are there.

Government 74

Government Employee LinkedIn Insurance 74

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. Communications is a function of leadership.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

FEBRUARY 2, 2019

2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits.

Advertising 85

Advertising Advertising B2C Retail 85

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. One of the issues that was an example of this was that of gun rights in America, which was especially scrutinized after the Parkland shooting in 2018. . “We APCO: trend analysis and geo relevance.

Analytics 78

Analytics Case Study Data Reputation 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Measurable.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Aria Finger / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. of company revenues. Marketers said their budgets grew 7.5% 3) The CMO Priorities.

Survey 85

Survey Marketing Exercises Study 85

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

FEBRUARY 2, 2019

2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits.

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. It needs to be authentic.”.

Corporate 73

Corporate Communications Survey Employee 73

5W PR

JANUARY 13, 2020

Do sales and senior leadership embrace and support marketing’s vision and plans? According to IMPACT, a HubSpot 2017 and 2018 Agency Partner of the Year, some things include openly discussing and tackling seemingly delicate matters like pricing, comparisons and even problems. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78