Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The post What Challenges Do Comms Professionals Face Going into 2018? But along with those plans are some obstacles to overcome. The solution? appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Stay tuned as we look next at social media in this series!

Video 88

Video Trends SEO Marketing 88

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Fast forward to 2018 and the list now looks something like this: Email. Social media networks. Think about it.

Employee 94

Employee Technology Communications Corporate 94

The Resolution Blog

SEPTEMBER 25, 2018

Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. It’s really practical and relevant of any PRO that wants to keep their foot on the pulse for the latest developments in technology. Available on iTunes Friday?—?The

Google 120

Google SEO Local Data 120

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Society and social media have created hyper-focused segmentation of the audience. Christopher S.

Video 83

Video Trends Media Reputation 83

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. In 2018, we spent more than 3.5 Technology in communication is crucial.

Technology 100

Technology Communications Training Newspapers 100

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. Twitter – is it still relevant in 2018? Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. In 2018 half-life of a news story can be hours and often minutes. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The late monarch herself was no slouch when it came to technology , conducting meetings by Zoom during Covid and later when she was no longer well enough to attend in person.

Social Media 60

Social Media Interviews Media YouTube 60

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. But, in order to measure the actual ROI of a PR campaign you need a reliable technology, which requires investment.

Industry 253

Industry Communications Measurement Technology 253

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends LinkedIn Media 60

Stern + Associates

DECEMBER 28, 2017

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report.

Trends 54

Trends Fashion Social Media Report 54

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience.

Sports 94

Sports Communications Viral Fashion 94

Deirdre Breakenridge

MAY 13, 2019

We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. With the help of machine learning, social listening platforms are now able to analyze visual content to identify logos, scenes and objects.

Training 399

Training Video Analysis Data 399

PRSay

APRIL 24, 2020

For the fourth year in a row, respondents reported a decrease in the public’s distrust of the media; 59 percent of respondents felt the public lost trust this year, which is down from 63 percent in 2019, 71 percent in 2018 and 91 percent in 2017. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 168

Report Pitching Media Survey 168

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

PRSay

OCTOBER 12, 2018

Others are attempting to clarify the obscured lines between trained journalists and the media. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Secretary of Labor. They like the attention.

Conference 110

Conference Internal International Storytelling 110

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

OCTOBER 24, 2018

He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. Those viewing the May 2016 press conference were not limited to members of the media. However, we are now in a very different environment.

Ethics 264

Ethics Automotive Technology Conference 264

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 164

Conference Technology Mobile Analytics 164

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? News wires are just one small component in a increasingly complex and diverse digital media environment. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.

Communications 83

Communications Public Affairs B2C B2B 83

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience.

Sports 73

Sports Communications Viral Fashion 73

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. and the Social Shake-up in May in Atlanta. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256