ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace.

Brand 136

Brand Branding Retail Comparison 136

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8

Report 92

Report Trends Retail Marketing 92

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Stay Up to Date with Technology. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

5W PR

JULY 8, 2018

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. Filtering Non-Credible News.

SEO 60

SEO Trends Strategy How To 60

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 132

Survey Ethics Leadership Financial 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Vice President, Marketing Technology. Major corporations in the Fortune 500. News publishers. Conclusions.

Facebook 110

Facebook Corporate Social Media Data 110

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. If you do not use sites like Bit.ly Use Quick Response (QR) codes. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

NewsWhip

JULY 21, 2020

This mainstream percentage has trended a little lower (~10.5%–12.5%) In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He was a pioneer in the fields of recommender systems and reputation systems. The story is similar on Twitter. James Park.

System 78

System Facebook Twitter Software 78

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

JUNE 21, 2018

The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Technical expertise is particularly relevant to the B2B technology space. PR is the guardian of reputation. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

MARCH 26, 2018

The evolution of technology also continues to have a significant influence on how we articulate and illuminate the impact of communications. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 75

Education Policies Government Leadership 75

Karen Freberg

JUNE 24, 2017

There has been already a lot discussed so far about the festival as far as trends from the event , how agencies like Publicis is not going next year because of costs , and why this festival has earned the reputation as the must go to place to see the transformation of the industry. More than happy to answer them! Have a great day.

Education 40

Education Conference Social Media Sports 40

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. For instance, when Prada used Miquela to promote its 2018 collection, people probably recognized the ads as corporate messages, not an average consumer’s unbiased recommendation.

Ethics 70

Ethics Consumer Reputation Corporate 70

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. The results were eye opening.

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Marketing predictions. Efficient marketing execution and measurement. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: How do you think the state of the media will unfold in 2018?

Report 225

Report Media Advertising Advertising 225