ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. The value of the reputation boost from its decisive social activism may offset other financial losses. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace.

Brand 136

Brand Branding Retail Comparison 136

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. For each crisis type, we looked at a handful of the prominent examples from 2018-2021. Data breaches as reputation crisis. Let’s look at some of the highlights.

Reputation 78

Reputation Crisis Analysis Data 78

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

Brand 109

Brand Branding Publicity Crisis Management 109

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. globalsultana (@globalsultana) September 13, 2018. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages.

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

DECEMBER 16, 2017

Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . With the trend towards blended media, the debate is likely to emphasize the inability to distinguish between earned and paid media. Give our services a try.

B2B 83

B2B Media Survey Advertising 83

5W PR

JULY 8, 2018

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. Engagement with video has been trending up quickly lately, thanks to things like faster internet speeds, social-media solutions like Facebook Live and more. Filtering Non-Credible News.

SEO 60

SEO Trends Strategy How To 60

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Work Smarter, Not Harder. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 1) Median PR salaries remain flat.

Survey 112

Survey Agency Report Corporate 112

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

5W PR

MARCH 5, 2023

Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones. This, in turn, helps to establish a positive brand image, builds consumer trust and improves the brand image and reputation of the company.

Brand 88

Brand Branding Consumer Reputation 88

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. With its changing reputation comes a new caution in CEO conduct.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. According to CareerBuilder, in 2018 forty-five percent of HR managers currently have jobs they cannot fill because they cannot find qualified talent. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Talk to everyone. Networking isn’t only about getting interviews. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Our Ultimate List of the Best PR Tools for 2018. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 104

Survey Ethics Leadership Financial 104

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue.

Industry 253

Industry Communications Measurement Technology 253

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. APCO: trend analysis and geo relevance.

Analytics 78

Analytics Case Study Data Reputation 78

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major corporations in the Fortune 500. Musicians / public personalities. News publishers. News Publishers.

Facebook 110

Facebook Corporate Social Media Data 110

PRSay

MAY 24, 2021

While the trend toward nonprofit news makes sense given corresponding decreases in advertising revenue, it also represents an opportunity to create news organizations that are independent of the influence of advertisers or large corporate owners. Opportunities for independent journalism.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. If you do not use sites like Bit.ly Use Quick Response (QR) codes. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Landis PR

NOVEMBER 8, 2021

According to a 2018 MuseFind marketing report , 92% of millennial consumers are more likely to trust an influencer endorsement over a celebrity endorsement. Those odds are in your favor if you want to improve brand awareness, reputation and, most importantly, growth. Want To Partner With Micro-Influencers?

Marketing 52

Marketing Social Media Travel Financial 52

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

NewsWhip

JULY 21, 2020

This mainstream percentage has trended a little lower (~10.5%–12.5%) In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He was a pioneer in the fields of recommender systems and reputation systems. The story is similar on Twitter.

System 78

System Facebook Twitter Software 78

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. There are several approaches to managing the challenges. These overshadow even relevant pitches.

Media Relations 172

Media Relations Media Pitching Survey 172

Prohibition

JANUARY 31, 2020

Collaborating with trustworthy and relevant influencers will strengthen your brand reputation and support your credibility. Creating content for followers, about followers (user-generated content) is a growing trend and should be taken advantage of if you’re working with influencers.

Marketing 62

Marketing Social Media Engineering Instagram 62

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Prohibition

FEBRUARY 25, 2020

With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62