Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Stephen Waddington

APRIL 3, 2019

Craft rather than technical or management skills account for the most popular skills in public relations at all levels. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 73

Corporate Communications Survey Employee 73

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. send six sets of twins on a US tour in a “perm box” trailer in what was perhaps the very first media tour.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. She was also a nominee for AdFed’s 32 under 32 in 2018. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JULY 15, 2020

Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. Strategic ambition There has been a modest shift away from tactical delivery of work towards strategic influence.

Survey 159

Survey Policies Crisis Community 159

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

AUGUST 27, 2019

Listening builds trust with your employees, especially when they see their ideas incorporated into the changes you do make to build the professionalism of the department.” ” • Dan Dunne, APR, Fellow PRSA, class of 2018: “Never be afraid to step outside your comfort zone to take on new and exciting opportunities.

Energy 138

Energy Employee Creativity Consumer 138

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 52

Radio Pinterest Television Government 52

Sword and the Script

MAY 28, 2019

There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. Do You Really Want Brands to Take a Stand?

Survey 124

Survey Brand Branding Analysis 124

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Do you have any feel-good stories you want to share? Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Both are designed to apply marketing lead attribution techniques to media relations. Media monitoring. SpinSucks recommends a handful of media monitoring tools. Employee comms merger. PR tech mentions.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. To be clear, there are cases where it makes sense.

Technology 126

Technology Study Communications Survey 126

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Bianchi Biz Blog

AUGUST 8, 2022

Manufacturing technology when deployed effectively makes work less dirty, less dangerous and more fulfilling for factory employees and helps businesses hire more workers and pay them healthier wages. I moved into B2B publishing specifically in 2018. Finish this sentence: If I am not reporting, I am ….

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. NASDAQ: INOD), which turned a profit in 2018 for the first time in several years according to its income statements on Yahoo Finance. Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Recommended reading: Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]. 3) Executives and leaders that understand PR value it more.

Study 61

Study Survey B2B Advertising 61

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! Jelly Marketing has been using Critical Mention since November 2018.

Agency 79

Agency Marketing Media SEO 79

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. million in 2018 and predicted that nearly 139,000 positions would be eliminated because of self-service checkouts, online sales and other advances in technology. According to the U.S. The agency said there were more than 3.6

Consumer 97

Consumer Survey Retail Software 97

Sword and the Script

OCTOBER 4, 2022

It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”. Right now, it’s manual, meaning if you get an inquiry, you have to type it into Media Inquiries. While the company hasn’t shared hard numbers it did put out percentage growth. Quick takes.

Technology 81

Technology Company Analytics Writing 81

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Two days after the arrests, the company issued formal apologies, both on social platforms and through media interviews and a CEO video condemning the “reprehensible” actions based on race. Parkland students keep the story alive.

Fashion 255

Fashion Reputation Social Media Brand 255

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. My teammate Kelly Trom gained her first taste of Asia through the Building Bridges program to Hong Kong in 2018. Basically, Hoffman pays you to work abroad. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

FEBRUARY 6, 2018

Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.? And we then must be able to help our leaders (and employees) articulate it. In your roles at both Thermo King and Trane you held responsibilities for both.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. When employees are informed, this leads to trust.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ). Separately, U.S.-based

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Another idea is a social media takeover. If it fits with the tone of your page, have an employee run the social page for a day. Since you have less control over livestreams than on other forms of social media, you will want to prepare for possible questions ahead of time. You can even ask viewers to send in questions beforehand.

Social Media 344

Social Media Strategy Media LinkedIn 344

Bianchi Biz Blog

AUGUST 7, 2023

I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. Describe the craziest or most fun story you have written. We have two hound dogs, Waylon and Willie.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 12) July 30, 2018: ShareIQ. Vocus had bet its future growth on the product, but it never really gained traction.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85