Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Ronn Torossian

OCTOBER 6, 2018

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories … READ MORE ».

Training 170

Training Blogging Media Relations Media 170

Stern + Associates

SEPTEMBER 26, 2017

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Finding the right journalist to pitch.

Media Relations 76

Media Relations Strategy Media Pitching 76

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom. A smart client will count the new relationships created among the PR outcomes, even when they don’t turn into earned media coverage right away.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C Internal 136

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

Trends 124

Trends Data-Driven PR Data System 124

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Media Pinterest Newspapers 79

PRSay

JANUARY 23, 2018

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Social media. That said, from what many clients are telling me, the pendulum may have swung too far away from traditional, top-tier media relations.

Communications 150

Communications Leadership Social Media Creativity 150

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

JANUARY 17, 2018

The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision. Christopher Mims, a columnist with the Wall Street Journal, summed it up in an e-mail to the Citizen: “The only advice I have is, be authentic,” he said.

Pitching 215

Pitching Journalism Construction Writing 215

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

Exercises 126

Exercises Blogging Communications Media Relations 126

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder? Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

Trends 127

Trends Blogging Crisis Management Corporate 127

5W PR

JULY 17, 2018

A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

Brand 97

Brand Branding Social Media Advertising 97

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B 85

B2B Media Survey Advertising 85

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry.

Survey 97

Survey Media Relations Corporate Communications 97

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). The rest are unsure.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. 2018 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Mora Communications

JANUARY 3, 2018

Your PR firm can set up interviews for you, but once those are set you need to be able to articulate your story, stay on message and meet the media’s needs. PR and media relations can brand your company, take you to the next level, grow your business and establish you as an expert in your field.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 95

Training Trends Media Survey 95

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. But along with those plans are some obstacles to overcome.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Doctor Spin

DECEMBER 4, 2023

2018, August 6). Media Relations: Debiasing Techniques “Debiasing techniques against confirmation bias could potentially promote human welfare by reducing ideological extremism and fostering understanding among diverse groups.” Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media.

Media 52

Media eBook Viral Financial 52

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Is media relations getting harder – or is it just harder for you? Reports from the JOTW Communications Survey in 2019 and 2018. The 2018 JOTW Communications Survey from Frank Strong. Is Media Relations Getting Harder?

Survey 86

Survey Public Affairs Corporate Trends 86