Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. No business can survive without strong relationships with employees, customers, vendors and other audiences.

Media Relations 50

Media Relations Communications How To Media 50

Deirdre Breakenridge

JANUARY 6, 2020

We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst.

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The post Employees and earned media driving tech solutions in the workplace appeared first on Agility PR Solutions.

Employee 66

Employee Enterprise Media Survey 66

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations?

Interviews 296

Interviews Employee Agency Company 296

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. — What are some ways you have onboarded new employees virtually?

How To 218

How To Employee Meeting Training 218

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Other stakeholder relations (investors, analysts, policy makers, society, etc.) What is the value of communications in an organization?

Communications 248

Communications Corporate Reputation Employee 248

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Training 86

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. “PR cannot fix an economic slump.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Because a freelance employee will sign an NDA and in most cases a non-compete agreement, the agency team shouldn’t worry that they’ll disclose confidential client information or try to lure the client away.

How To 315

How To Employee Training Interviews 315

Axia PR

MARCH 10, 2021

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. Take it one step further and find ways to uniquely include the media, community, etc. We aren’t talking about your third anniversary or 27th anniversary.

Company 111

Company Nonprofit How To Employee 111

Sword and the Script

SEPTEMBER 18, 2018

Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. The post Managing Media Relations for a Publisher; Off Script No. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

MAY 16, 2022

Ask your employees how they’re feeling, what areas they’re not as confident in, and share your own uncertainties. In turn, managers will better understand the needs of their employees, employees will feel heard and supported, and everyone will recognize the value of vulnerability. .

Employee 193

Employee Communications Blogging Media Relations 193

Stern + Associates

DECEMBER 21, 2023

What Will Current and Potential Employees Think? Organizations are used to worrying about customer and investor sensibilities, but an emerging area of concern is the opinions of current and future employees. Indeed, much executive communication these days is geared toward internal staff and attracting new talent.

Communications 105

Communications How To Employee Corporate 105

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. If an employee in Sydney is working while EMEA and U.S. As a result, how and where we work has been transformed. Productivity levels are higher .

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243

Report Crisis Communications Crisis Management Crisis 243

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Be thoughtful about sensitive issues. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers.

Construction 385

Construction Crisis Reputation Social Media 385

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Owned media is the top area of emphasis. Top three comms challenges.

Survey 129

Survey Communications Measurement Internal 129

Onclusive

JANUARY 5, 2021

Director of Communications, Enterprise Real Estate Company (>1000 employees). Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. The media relations struggle. 60% of respondents say media relations is harder or much harder compared to last year, while about one-third (35%) say it’s about the same.

Survey 118

Survey Communications Ethics Measurement 118

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 124

Media Relations Meeting Pitching Conference 124

Shift Communications

JANUARY 17, 2023

Customer, investor and employee audiences all need reassurance in times like these. Media relations is getting more challenging (although not impossible if you formulate a solid thought leadership platform ). And prepare to stay agile, with those channels, tactics and budgets, as you work toward a set of measurable goals.

Strategy 78

Strategy Communications Leadership Employee 78

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 94

Survey Industry Leadership Study 94

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195