Stephen Waddington

APRIL 3, 2019

Craft rather than technical or management skills account for the most popular skills in public relations at all levels. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing. Practitioners don’t identify these as strengths.

Writing 84

Writing Survey Government Media Relations 84

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JULY 15, 2020

Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. Strategic ambition There has been a modest shift away from tactical delivery of work towards strategic influence.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

MAY 28, 2019

There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. Do You Really Want Brands to Take a Stand?

Survey 126

Survey Brand Branding Analysis 126

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Both are designed to apply marketing lead attribution techniques to media relations. Media monitoring. SpinSucks recommends a handful of media monitoring tools. Employee comms merger. PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. NASDAQ: INOD), which turned a profit in 2018 for the first time in several years according to its income statements on Yahoo Finance. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! Jelly Marketing has been using Critical Mention since November 2018.

Agency 79

Agency Marketing Media SEO 79

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.?

Energy 68

Energy Corporate Travel Internal 68

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Parkland students keep the story alive. Did it abolish racism with the partner education commitment?

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. based provider of briefings for corporate and government executives, for $71.8 12) July 30, 2018: ShareIQ.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

JANUARY 15, 2019

I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. Someone might be strictly media relations in-house or strictly partnerships and collaborations or influencer relations.”. Taking care of your employees helps too.

Agency 77

Agency Leadership Corporate Training 77

Bianchi Biz Blog

AUGUST 7, 2023

I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. Describe the craziest or most fun story you have written. We have two hound dogs, Waylon and Willie.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 11) Earned media still reigns as the most credible. .

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. 4) New emphasis on trust. 17: Wendy Zajack.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Prezly rolled out a feature to upload coverage , such as PDF documents, and link these to media profiles in your account. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Every employee needs media training. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 168

Marketing Employee Content Marketing Training 168