ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn. Be hopeful.

Technology 165

Technology Leadership Privacy Trends 165

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.

Trends 161

Trends Publicity SEO Advertising 161

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. The post What Challenges Do Comms Professionals Face Going into 2018?

Measurement 225

Measurement Tools eBook Analytics 225

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

Social Media 111

Social Media Trends Video Media 111

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Brand Branding 142

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Christopher S.

Video 83

Video Trends Media Reputation 83

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”.

Creativity 78

Creativity Technology Marketing Web 78

5W PR

JANUARY 25, 2018

This year more than 180,000 technology enthusiasts from across the world transcended on Las Vegas to experience what has come to be one of the largest conferences worldwide. Trends to Watch in 2018. Whilst technology over the last few years was applauded for being “smart,” that technology has now become not smart enough.

Fashion 60

Fashion Technology Trends Education 60

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. As the graphic nearby shows, there’s greater consensus around “differentiating the brand from the competition” while the rest of the answers trail off into the low double digits or less. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. piece about Crock-Pot.

Trends 95

Trends Crisis Corporate Leadership 95

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Do you feel stuck in your current job?

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 103

Survey Marketing B2B Content Marketing 103

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Agility PR Solutions

JULY 30, 2018

The post 2018 back-to-school math: Confidence + tax reform + tech = big spending appeared first on Agility PR Solutions. Consumers surveyed […].

Survey 60

Survey Consumer Technology Brand 60

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement.

Brand 78

Brand Branding Data Viral 78

Agility PR Solutions

JULY 22, 2018

When it comes to establishing emotional connections with customers, Apple is still the reigning champion in technology & telecommunications, as well as overall category leader in the U.S., Mexico and UAE, according to the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions from intimacy marketing firm MBLM.

Telecommunications 68

Telecommunications Brand Branding Google 68

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Onclusive

OCTOBER 25, 2018

AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. Understanding both sides is paramount to branding and positioning success. The post Brand Positioning: Get to Aha!

Brand 75

Brand Branding Conference Technology 75

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. Avengers Infinity War. Deadpool 2.

Film 69

Film Airlines Corporate Strategy 69

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. When you don’t have dollars, then you should be setting up brand partnerships. The conversations remain more important than ever.

Conference 98

Conference Internal International Storytelling 98

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Most of it is shouting, and there is very little listening.

Survey 124

Survey Brand Branding Analysis 124

Communications Conversations

DECEMBER 19, 2018

As I look back at 2018, I had 50-plus coffee meetings with all sorts of people. Erica Webb-Belzer, Verde Technologies (thanks for the introduction, Christina Milanowski!). Kristin Zima, Optum (one of the 14 people I said I wanted to have coffee with in 2018!). Katie Heinze, Post Brands. I met new people. Katie Thomas.

Healthcare 60

Healthcare Banking Tourism Groups 60

Agility PR Solutions

JANUARY 22, 2019

As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location were up 87 percent in 2018 over the previous year.

Trends 60

Trends Brand Branding Google 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. It’s been a really enjoyable, breezy experience. I think it’s a balance.

Sports 74

Sports Communications Viral Fashion 74

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59