Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. You may need to use technology to track these metrics. Do not forget this step! What was the amount and quality of leads? What was the amount and quality of conversions?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

PRSay

DECEMBER 15, 2017

Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Audiences know the difference. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. But that’s probably by design, intelligent or otherwise.

Marketing 111

Marketing Comparison Technology Data 111

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. 63 percent of U.S.

Media 75

Media Survey Pitching Journalism 75

Shift Communications

APRIL 1, 2016

SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. It would take your average account team several weeks to pitch a 5,000 person media list. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A professional will know how to build rapport and ask questions that elicit responses worth writing. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Then you'll create content that isn't all about pitching or landing the sale.”.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company has developed machine learning technology to monitor news and media. GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Platform availability high.

Case Study 117

Case Study Software Data Web 117

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Source: Mathew Sweezey ). Halo Effect Reach.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Bob Evans (@bobevansIT) October 11, 2017. We show what they cover, what they write about and what they care about.

Media 149

Media Pitching Data Technology 149

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. Mound visit limits.

Analytics 90

Analytics Communications Trends Sports 90

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It encompasses recognising and composing musical pitches, tones, and rhythms. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 8 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Bianchi Biz Blog

JANUARY 25, 2021

Baby Boomers are moving reluctantly into retirement age, and technology allows the very youngest generation (I call them Generation App) to make their mark earlier than ever in the marketplace. It also dovetailed with Audi’s 2017 Super Bowl commercial, Daughter. people that want to pitch you? What advice do you have for P.R.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Here’s a good example: Thinking in Bets with Annie Duke.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Contently - Strategy

OCTOBER 1, 2018

Snow’s article is appropriately titled “The Problem With Best Practices,” and he cuts to the core of this ridiculousness when he writes, “The ‘best practice’ is one of the business world’s most common conventions, but it’s often arbitrary and based mainly on habit—the result of conditions that no longer apply.”

Marketing 91

Marketing Google Newspapers Print 91

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 138

Software Pitching System Analytics 138

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Everyone is doing content marketing these days. Yet I worry about some of the efforts I’ve seen or heard about. Rent-to-own strategy.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Probably not.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 102

Software Analysis Data Tools 102

Shift Communications

SEPTEMBER 18, 2017

For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Vice President, Marketing Technology. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132