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Looking Back at 2017: What a Year!

PRSay

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. Code of ethics or rules of professional conduct.

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Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Job candidates want to know about company diversity.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2017, the listed share price of Mitsubishi was ¥806 ($7.37), a 72 percent increase over Nissan’s purchase price of ¥468 ($4.28).

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