Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. This new study is different. managing the queue), and after (i.e.,

Corporate 120

Corporate Conference Study Analysis 120

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Journalists see right through it.

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. And reputation’s value seems to grow as a company scales. That’s real money.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. The report shares some interesting data about corporate blogging. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies.

Corporate 74

Corporate Blogging Social Media Facebook 74

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S.

Company 114

Company Viral Travel Corporate 114

Waxing UnLyrical

JANUARY 3, 2017

Professionally, my company changed direction quite radically and intentionally; from taking on the more typical consulting gigs to a much stronger focus on training and education. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. An h/t to the past to move into the future. being critically ill.

Training 70

Training Banking Twitter Education 70

PRSay

FEBRUARY 15, 2022

Through the museum, one can learn more about Moss Hyles Kendrix (1917-1989), a PR pioneer who became the first African American to get a large company (Coca-Cola) as a national account. Harris (1930–2020), who became the first woman of color to manage public relations for major companies. Or one can learn more about Barbara C.

Communications 180

Communications Sports Corporate Government 180

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. With that philosophy in mind, a corporate blog will naturally publish a mix of long and short posts.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money. Meets customer needs.

Corporate 65

Corporate Reputation Brand Branding 65

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. They now have access to the capital and cash that comes with a huge company like Microsoft. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Silos get busted in 2017. Influential speakers become corporate spokespersons. Top 10 B2B Marketing Trends.

B2B 40

B2B Trends Marketing Customer Service 40

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. 2 Rivera, K. Communication vs Communications.

Communications 52

Communications eBook System Corporate 52

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. First, let’s discuss creativity.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A good apology can actually be turned into an advantage for a company. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane.

Interviews 170

Interviews Media Training Training Video 170

Cision

DECEMBER 13, 2017

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites.

Brand 208

Brand Branding Consumer Transportation 208

Stern + Associates

OCTOBER 17, 2023

“Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. Organizations need to disrupt or be disrupted.”

Technology 120

Technology System Government Groups 120

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. How to Transform Your Online Newsroom Into a Media Magnet How important is your company’s online newsroom?

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Shift Communications

FEBRUARY 26, 2018

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Length of Tweets Expanding. Who’s written the longest?

B2C 124

B2C Government Healthcare B2B 124

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Practical Law Construction

FEBRUARY 2, 2022

The issue of whether a parent company guarantee (PCG) creates a secondary liability (as opposed to a primary obligation) has been taxing the courts again. During 2017, Petron went into liquidation and at the end of that year, Black & Veatch made a demand under the guarantee (which Global refused to pay).

Company 52

Company Construction Government Blogging 52

Mindful Marketing

JANUARY 26, 2017

Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. Will 2017 be the year that impactful PR measurement goes mainstream? By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

WordPress founder and current Automattic chief Matthew Mullenweg pens a popular long-running blog (his blogging predates WordPress by 15+ years) where he covers an array of topics from business ( The Importance of Meeting in Person ) to fun/personal ( What’s in my Bag 2017 Edition ). CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Practical Law Construction

MAY 20, 2020

And what about multi-national groups of expert witness companies, who offer expertise in a variety of specialisms? Are such companies different to barristers’ chambers whose members routinely act for opposing sides? A Company v X and others: the facts. Fiduciary duties (short form).

Groups 52

Groups Company Construction Policies 52