Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Journalists see right through it.

Company 151

Company Tools Technology Software 151

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 151

Brand Branding Reddit Pitching 151

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy.

Company 114

Company Viral Travel Corporate 114

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. They now have access to the capital and cash that comes with a huge company like Microsoft. Think more 2017 than 2016.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

Employee 79

Employee Software Financial LinkedIn 79

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A good apology can actually be turned into an advantage for a company. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2017 Epic data breach . Scandal: 2017: Ticketed passenger dragged off plane.

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

MARCH 19, 2018

The March 14 morning plenary session “Diversity: A Company and Performance Imperative” considered diversity from the perspective of an executive. Job candidates want to know about company diversity. “Employee candidates are going to be putting pressure on you to make sure the work environment is inclusive.”.

Ethics 126

Ethics Internal International Employee 126

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Customers want to know more about the people who lead the companies they patronize.

Communications 148

Communications Employee Leadership Writing 148

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. ” “Corporate culture will be developed one way or another. — apparently plenty of people in one of the world’s largest accounting firms, but why?

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 128

Survey Brand Branding Analysis 128

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Implications for German companies. Global ESG standards. European ESG standards.

Report 52

Report Financial Internal International 52

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. GoToMeeting analyzed 250,000 webinars held in 2017 – so the data is a little older – to produce this report.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 130

Technology Study Communications Survey 130

Critical Mention

OCTOBER 17, 2017

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Founded in 2002, Critical Mention is headquartered in New York City. To learn more, visit www.criticalmention.com. # # #.

Television 74

Television Radio Media Analytics 74

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. A #FuturePRoof project that I led with Sarah Hall for the PRCA in 2017 found that that mental illness in public relations is frequently ignored, or managed as a line management or performance issue.

Ethics 84

Ethics Employee Policies Video 84

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. Because there is a fundamental misunderstanding about the role of public relations, many companies hire PR specialists because they want more exposure for their brand. Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I From there, I started the company.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. Much like a company CEO, he’s a busy guy. Chancellor Jim (@ChancellorJim) April 5, 2017. Chancellor Jim (@ChancellorJim) April 12, 2017. He’s locked in meetings.

Twitter 60

Twitter Customer Service Interviews Employee 60

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As Remember this when managing people, and ask yourself these questions: How might we define a healthy company culture? A matter of perspective.

Conference 125

Conference Leadership Meeting Energy 125

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Consider Employees as Influencers. How to Leverage: Start by ensuring that your company is a desirable place to work.

Consumer 65

Consumer Corporate Employee Social Media 65

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

OCTOBER 28, 2017

Many of the tech companies had already done so, and HQ sensed pressure to follow suit. It’s important to realize this “population” isn’t some abstract audience on a pie chart, but rather it includes half of current employees, prospective talent, customers, and stakeholders. A few years ago, I got an email at work from headquarters.

Brand 68

Brand Branding Local Google 68

MaccaPR

MAY 11, 2017

I wanted to be inspired by and learn from respected women leaders and I found just that in retired FBI executive Deborah Pierce, Deluxe Corporation SVP Julie Schissel Loosbrock, and more! May 5, 2017. Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Strive for Progress, Not Perfection".

Leadership 74

Leadership Energy Corporate Conference 74