Waxing UnLyrical

NOVEMBER 2, 2017

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Measurement 77

Measurement Advertising Advertising Community 77

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Average revenue per user fell significantly below $2 per user, the generally accepted standard of social network financial health: Looking Ahead: What It Means for Marketing and PR.

Twitter 84

Twitter Mobile Conference Analytics 84

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Marketing automation. Account based marketing.

B2B 40

B2B Trends Marketing Customer Service 40

Shift Communications

MAY 11, 2017

They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now. We’ll see what else Snapchat has in store for products that support what marketers and communicators want to achieve, but for now, it’s part of a social strategy but not the heart of one.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Cision made a similar proclamation in June. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 3 Smartphone growth stalls.

Publicity 122

Publicity Marketing Healthcare Television 122

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Internal Communications. Event & Experiential Marketing. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter.

Nonprofit 195

Nonprofit Financial Community Leadership 195

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. Will the professional communicator be subsumed permanently by marketing?

Publicity 118

Publicity Marketing Content Marketing Software 118

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021).

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community. Amazon didn’t turn a profit until 2017.

Real Estate 165

Real Estate Small Business Community Technology 165

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. About Spin Sucks.

How To 177

How To Education Community Twitter 177

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? 2017: A year of change. A lot of change was brewing in 2016, but 2017 will be a year of fruition as these developments start to pay off. The post Which sectors will be hot or not in technology PR in 2017? Here’s a few of my top bets so far.

Technology 48

Technology Automotive Retail Banking 48

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Influencer Marketing on TikTok. billion globally this year! billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Victorious PR

JUNE 23, 2023

Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors. Captivating Audiences in a Crowded Crypto Landscape The crypto market has witnessed a tremendous influx of projects, creating an increasingly crowded and competitive landscape.

Leadership 52

Leadership Community Industry Journalism 52

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. chuzcej4yz. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. What do you think about influencer marketing?

Marketing 65

Marketing Conference Advertising Advertising 65

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. to $3.97) per share.

Ethics 223

Ethics Automotive Technology Conference 223

Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). Maxim Behar had great accomplishments during his term from 2015 to 2017 as President of the global organization.

Internal 52

Internal International Ethics Community 52

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. We don’t talk about the fact that he beat me to PR Blogger of the Year in 2017. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Stern + Associates

OCTOBER 17, 2023

“Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. Organizations need to disrupt or be disrupted.”

Technology 120

Technology System Government Groups 120

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

Stephen Waddington

JULY 9, 2017

It’s a great way of sharing user generated content from a community. It’s also useful for curating content around a topic, issue or market. Curation tools are a great way of sharing user generated content from a community. Congratulations to the class of 2017 #CIPRgrad. Any can make and share a Twitter Moment.

Twitter 90

Twitter Mobile Web Community 90

Solo PR Pro

JANUARY 17, 2023

Elisa Smith (ES): July 2017. EMD: I chose to become a solo PR pro after I was laid off from a large agency job in late 2017. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I launched Sequence Strategies in January 2022.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. Additional reading: .

Content Marketing 60

Content Marketing Study Marketing B2B 60