Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. What do you think about influencer marketing?

Marketing 65

Marketing Conference Advertising Advertising 65

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area.

Nonprofit 60

Nonprofit Media Training Training Local 60

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Crowdsourced project aims to scrutinise political advertising. UK General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Community Involvement.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Lee Odden Top Rank Marketing.

Twitter 235

Twitter Customer Service Web Facebook 235

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. And who can blame them?

Technology 66

Technology Advertising Advertising Community 66

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. “He just smiled and gave me a Vegemite ice cream …”. Chilled pic.twitter.com/AgbsR2QKCN.

Transportation 71

Transportation Twitter Advertising Advertising 71

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. And to connect with these communities, you need trust. Without trust, your content won’t be noticed. You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. When it comes to marketing your psychology practice, media coverage through a well-honed PR campaign is the most effective and economical method to drive patients to your door. Copyright © Mora Communications Inc. 2017 | Top PR Firm Los Angeles Blog.

Radio 40

Radio Newspapers Advertising Advertising 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. It was no official confirmation, but the impact of the update was felt across the SEO community. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This tactic worked until Google’s Fred update arrived.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. Understand the Problems with Paid Media.

Media 57

Media Advertising Advertising Measurement 57

Mindful Marketing

DECEMBER 14, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? The market for genetic testing exploded in 2017, and it keeps growing. Check out Mindful Marketing Ads and Vote your Mind! What exactly does DNA testing do?

Policies 71

Policies Government Data Insurance 71

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. This is the really good stuff. Platform availability high.

Case Study 117

Case Study Software Data Web 117

Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Brands should respect Facebook’s video marketing presence, create content for Facebook and ensure posts don’t direct users to other platforms. Short-form videos work across all accounts.

Video 62

Video Social Media Instagram Media 62

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am ….

Meeting 57

Meeting Automotive Mobile Transportation 57

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company. ‘We’re excited for the road ahead.’

Instagram 60

Instagram Brand Branding Publicity 60

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Influencer marketing will be front and center. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

Real Estate 120

Real Estate Technology Data Agency 120