Doctor Spin

DECEMBER 3, 2023

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. 2017, April 20). 2017, April 20). European Journal of Social Psychology, 36 2, 147–168. 2017, April 20). Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. It’s no secret, the measurement of PR needs a change.

How To 223

How To Marketing Storytelling Measurement 223

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories.

How To 282

How To Storytelling B2C Measurement 282

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications. What are some of the biggest PR challenges fashion brands face?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,

Conference 136

Conference Film Storytelling System 136

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

Policies 120

Policies Ethics Journalism Leadership 120

Sword and the Script

DECEMBER 4, 2018

As a percentage of revenue , B2B product organizations invest 6.3% A survey of CMOs out of Duke suggests the composition of marketing is changing: 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

NewsWhip

SEPTEMBER 5, 2019

Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Later admitting it was a joke , they still enjoyed interacting with their followers about the imaginary product and had some earned media to boot. Engagements to pumpkin spice content in 2019. Katherine Ellis.

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Web Data Trends Brand 116

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

AUGUST 4, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Industry 64

Industry Communications Software Hotels 64

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Embrace a Mobile PR Strategy.

Publicity 120

Publicity Mobile Ethics Social Media 120

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 170

Survey Media Relations Pitching Media 170

Cision

MARCH 31, 2017

This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. Thank you very much!

Television 120

Television Social Media Sports Travel 120

Bianchi Biz Blog

NOVEMBER 2, 2020

My startup’s first product, Futurride.com, launched in September. That very large section each year recognized the most innovative technologies, products, and services of the year from your company in the areas of vehicle autonomy, connectivity, electrification, and mobility services. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It can be exclusive access to content, products and services, or financial remuneration.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). In essence, IDG is pulling a metaphorically familiar move: it got brands hooked and now it’s tweaking its human algorithm to depress brand exposure unless brands anti up.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. Challenge #2: Talent Recruitment and Retention.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. You’re going to see where [brands] look more to earned media. “It’s time to grow up. . Far from it.

Media 57

Media Advertising Advertising Measurement 57

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. A 2017 analysis of 1.4 Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport.

Privacy 60

Privacy Hotels Film Data 60

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. Full report: 2019 Global State of the Media Report by Cision (reg.

Survey 93

Survey Journalism Study Pitching 93

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Only 39 trophies are awarded each year.

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Conference Content Marketing Marketing Education 210

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

JULY 2, 2023

He is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO President. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland. So, c’mon, of course it’s a revolution.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. increasing sales, better branding, and media presence. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Social media spending dropped for the first time since August 2017 from 13.8% B2B product companies spend 8.7% of the budget to 11.4%.

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Study Survey Infographics B2B 116