ImPRessions - Crenshaw Communications

JUNE 26, 2019

When asked which communications strategies they considered most valuable, social media and online influencers were chosen by 30% of the CEOs, nosing out original content distributed through their company’s own channels, which was named by 28%. To show leadership during a serious crisis situation. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse.

Energy 101

Energy Case Study Education Guidelines 101

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Victorious PR

JUNE 23, 2023

Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement. Leveraging our CEO’s crypto expertise, we can create a favorable narrative around the project, influence public opinion, and create a strong brand identity.

Leadership 52

Leadership Community Industry Journalism 52

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it with positioning earned. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Beyond PR

MARCH 22, 2017

According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Communicators have always understood that transparency and clarity benefits their brand story. That’s valuable thought leadership.

Brand 70

Brand Branding Guidelines Financial 70

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. PR Strategies For B2B Security Success. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60

Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. This is a great strategy to appeal to journalists who you want to write about your news. Write as if it Were a Front Page Article. Use Active Voice.

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 88

Advertising Advertising B2C Retail 88

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. PRSA not only gathered this data but is going to use as the foundation for its conference.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

NOVEMBER 15, 2016

46% said increase brand awareness. The data suggests some organizations may have overlooked this consideration given the “lack of an effective strategy” was the top barrier to effective content marketing. To that end, the study also found the top barriers include: 48% said lack of an effective strategy. 47% budget constraints.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

SEPTEMBER 14, 2017

On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). With every disaster, people seem eager to point out perceived missteps.

Analytics 40

Analytics Leadership Google Measurement 40

Solo PR Pro

APRIL 13, 2017

On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Would you count negative brand awareness as a success and counsel client accordingly?

Financial 40

Financial System Leadership Crisis 40

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. He joined PRSA in 1994. Photo credit: pureradiancephoto ].

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 144

Data How To Storytelling Analytics 144

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Cision

DECEMBER 16, 2016

Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade. as their new president.

Policies 120

Policies Ethics Journalism Leadership 120

Sword and the Script

FEBRUARY 2, 2019

The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads.

Advertising 60

Advertising Advertising B2C Retail 60

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 14) Most respondents say brands should stay clear of politics. Nearly half (49%) of overall respondents said brands should not weigh in on political issues. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” But it’s important to understand the root of the paid problem and have a strategy for how to capitalize on it when positioning earned media. As my boss, Cision CEO Kevin Akeroyd explained in a recent Adweek article , “Big brands cannot suddenly pull out in any kind of mass-scale way.

Media 57

Media Advertising Advertising Measurement 57

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. Embrace competition. Participate.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Each influencer type requires a different strategy to leverage, so keep that in mind.

Consumer 65

Consumer Corporate Employee Social Media 65

PRSay

APRIL 19, 2023

He has published several books, including 2017’s “ Obama: An Intimate Portrait ,” which debuted at No. I would encourage PR professionals to try to produce photographs that are natural and candid and spontaneous — even if they’re trying to promote a brand — as opposed to staging things. 1 on the New York Times bestseller list.

Travel 66

Travel Tourism Storytelling Newspapers 66

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Solution: Content Strategy That Drives Growth. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand.

Case Study 42

Case Study Storytelling Study Engineering 42

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Though people are sharing selfies and brunch pictures, they are also increasingly engaging in intelligent, meaningful conversations that brands can harness for strategic social media monitoring. Understand Your Brand’s Needs.

Social Media 40

Social Media How To Case Study Media 40

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135