Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.”

Media 100

Media Video Mobile Report 100

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Cision

DECEMBER 13, 2016

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. Unfortunately, most brands do not understand how PR works. While these are all good actions, very few people actually do what matters most: have a PR strategy.

Strategy 72

Strategy Blogging Pitching Engineering 72

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 81

Strategy Media Viral Trends 81

PRSay

AUGUST 9, 2019

But there are two strategies that were effective yesterday and today that will also endure well past your retirement. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. That’s hard, you say?

Strategy 132

Strategy Newspapers Facebook Google 132

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. .”

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth. Ad Revenue.

Facebook 87

Facebook Social Media Mobile Media 87

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer.

Strategy 158

Strategy Marketing Media Consumer 158

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications. If so, they should be present at all meetings.

How To 120

How To Case Study Product Launch Agency 120

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 9, 2018

As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact. If your Twitter strategy involves significant amounts of automation and no engagement, consider changing strategies to focus on an engagement-first strategy.

Twitter 74

Twitter Conference Advertising Advertising 74

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse.

Energy 102

Energy Case Study Education Guidelines 102

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Nicholson suggests working with a quarterly strategy to start.

Strategy 120

Strategy How To Content Marketing Mobile 120

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. August #measurePR was FAB!

Measurement 75

Measurement Media Banking Community 75

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. .”

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Reputation Us

APRIL 10, 2017

— Wendy's (@Wendys) April 6, 2017. — Aaron Paul (@aaronpaul_8) April 8, 2017. — Google (@Google) April 8, 2017. — John Legere (@JohnLegere) April 8, 2017. — Governor Sandoval (@GovSandoval) April 8, 2017. — USA TODAY (@USATODAY) April 8, 2017. carterjwm 18 Million.

Brand 92

Brand Branding Social Media Case Study 92

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement. Silos get busted in 2017. Collaboration.

B2B 40

B2B Trends Marketing Customer Service 40

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 126

Survey Brand Branding Analysis 126

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned Media & Content Strategy. PR is always evolving. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

NOVEMBER 4, 2016

Branded bags. The post How to Make the Most of Your 2017 Marketing Budget: Lower Your Conference Sponsorship Spend appeared first on Stern Strategy Group. Custom key cards. Exhibitor booths. Hosted breakfasts and lunch sessions. These are just a few of the options available to sponsors at conferences and other industry events.

Conference 48

Conference How To Marketing Groups 48

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand.

Storytelling 85

Storytelling Brand Branding Customer Service 85

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Still not convinced influencers are the right strategy for your consumer brand?

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

MARCH 20, 2018

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. The 2017 U.S.

Corporate 160

Corporate Reputation Measurement Financial 160

Beyond PR

JANUARY 26, 2017

People love the spontaneity of livestreaming, and brands are finding it a viable marketing tool. . Knowing you won’t reach the teen segment on Facebook is important if you’re considering livestreaming as a strategy. Another perk is that people who wouldn’t otherwise know about your brand can find you through livestreaming.

Strategy 40

Strategy YouTube Product Launch Video 40