Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community.

Analysis 147

Analysis Tools Software SMB 147

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant.

Agency 108

Agency Travel Groups Community 108

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. My own firm Ketchum and our clients won 18 Lions.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. We encourage clients to think about a PR budget as more than agency time spent solely on earned media outreach. Then the PR community can begin using some shiny new examples in 2017.

Pitching 120

Pitching Consumer B2B Survey 120

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

AUGUST 29, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Why is the question, when innovation, creativity and growth are just some of the benefits of embracing a diverse workforce. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair.

Leadership 127

Leadership Local Data Industry 127

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ethical Voices

JUNE 12, 2023

Folks who worked at that organization bring a very different perspective to advocacy communications. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take.

Ethics 69

Ethics Storytelling Communications Training 69

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. sponsored.

Interviews 60

Interviews Instagram Video Creativity 60

Konnect Agency

MAY 15, 2020

in November 2017. As such, sound is a crucial part of any brand’s TikTok social media strategy as people from different communities all over the world converge to discover videos through this feature. Oftentimes, top-performing content pieces are creative, quirky videos that don’t take themselves or the brand too seriously.

Viral 52

Viral Video Social Media Creativity 52

Communications Conversations

MARCH 29, 2019

Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. Is your PR agency bring creative ideas to the table?

Twitter 60

Twitter Marketing Study Tools 60

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

MARCH 28, 2017

2017 PR Salary Survey Suggests Demand for Talent Tightening . Is your PR agency bringing creative ideas to the table? See these related posts: The B2B Advantages of Working with a Boutique PR Firm. Public Relations: In History, at Crossroads and in the Future [UML]. The PR Benefits of a Content First Approach. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Communications Conversations

DECEMBER 19, 2017

But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Let’s stop giving them “the mom” job in the agency.

Agency 68

Agency Creativity Leadership Industry 68

Stephen Waddington

MAY 31, 2018

Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. It’s the northern arm of the consumer agency W.

Local 60

Local Agency Corporate Internal 60

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. trillion in 2017. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community.

Leadership 66

Leadership B2B Study Marketing 66

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! Take a look….

Print 60

Print Media Travel Wireless 60

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Prohibition

DECEMBER 17, 2021

Have good communication skills. Be flexible and creative. Crisis communication planning, or developing a crisis management plan as it is also known, is all about identifying potential crises that your organisation may face and putting plans in place to address them. The 2017 United Express Flight 3411 incident.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on.

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83