Facebook admits to inflating advertisers’ video views

PR Daily

Consumers might not be watching your organization’s videos as much as you thought they were. It boils down to this: Facebook claims it was unintentionally boosting the time spent watching videos because it only counted a video as being viewed if it was seen for more than three seconds.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

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Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

Report: 1/3 of news consumers say they’ve been ‘deceived’ by native advertising

PR Daily

News consumers aren’t too keen about native advertising. That’s the bad news for brand managers looking to win consumers over with native ads in news publications.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. Consumers, by and large, never did. The post Will you be Who To See First on Facebook? Advertising Facebook Marketing Social Media

Tool of the Month: Facebook’s GDPR Guidance for Advertisers

PR in High Definition

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. Facebook’s latest move to be supportive is to help with the forthcoming GDPR regulations.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Different tactics help the brand capture different types of consumers.

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission works to promote competition, and protect and educate consumers. consumers.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

Facebook announces shopping feature

PR Daily

The more time you spend on Facebook, the more ads you see. The more ads you see, the more money advertisers will likely spend on Facebook. The problem is, if Facebook users want to buy something online, they have to leave Facebook—but not anymore.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. However, critics say the changes will require a completely new business model for the company, and Zuckerberg doesn’t have a base of strong consumer trust to build upon. Facebook of the future.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. We’ve all been there.

What Facebook Shops means for the future of e-commerce

PR Daily

As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies. So it doesn’t matter how frictionless Facebook makes the shopping experience, some consumers just won’t convert on their platforms.”.

State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation. Facebook’s a mobile giant.

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Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The company’s revenue, which came from advertising, totaled $756 million last year, up 60 percent from a year earlier.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

Local 117

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. Crisis Communications Amazon Facebook

Less Is More in Digital Marketing and Advertising

5W PR

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

Facebook remains valuable to many users—to the tune of $1,000

PR Daily

The daily hassle of scheduling and reposting content, mixed with sometimes unpleasant consumer interactions, can be exhausting. Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), many consumers aren’t ready to leave their online platforms behind.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Following common wisdom, Facebook got out in front of bad news—$3 billion to $5 billion worth. Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. Facebook won’t listen otherwise.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

Its Facebook page, which has more than 4.2 The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts.

Facebook Messenger ads are coming

PR Daily

Facebook Messenger is about to become a lot more promotional. It represents another opportunity to reach consumers and boost sales. Facebook’s blog post. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Enabling CRM uploads and targeting has been incredibly successful for Facebook, and arguably for Twitter, as well.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Facebook’s CEO hopes this is the moment when everything starts to get better. The piece, titled “The Facts About Facebook,” attempts to address the concerns that have arisen in the last 12 months. Advertisers don’t want their brands anywhere near it.

How to get lost Facebook 'likes' back

PR Daily

If you’ve noticed a dramatic drop in followers to your Facebook business page recently, you’re not alone. In an effort to offer more value, Facebook has gone through its enormous user database to delete any and all fraudulent or inactive accounts. Advertise.

Facebook denies it knowingly inflated video-viewing metrics

PR Daily

Quantifying the reach of video has incited a war of words—including a lawsuit that’s putting another ding in Facebook’s reputation. In 2016, addressing the problem with marketers, Facebook said that the average time was inflated. Facebook has fired back. Good one, Facebook!

Reports: Journalists view native advertising as moneymaker, want better press releases

PR Daily

Perhaps even more striking is the number of journalists who are coming around to the idea that native advertising is necessary. Only 42 percent believed traditional advertising would be the biggest moneymaker.

Who will your audience See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. Consumers, by and large, never did. The post Who will your audience See First on Facebook? Advertising Facebook Marketing Social Media

Facebook, Instagram tweak online shopping experience

PR Daily

Facebook, the social media giant with the biggest market share, is looking to keep users from fleeing the site. Engadget wrote : If a business receives a lot of negative feedback, Facebook will share that information with the business and suggest ways to improve.

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 What should you do on Facebook?

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR.

How To 197