Shift Communications

NOVEMBER 8, 2017

This growth number is also psychologically important because it’s below Facebook’s quarter-over-quarter growth number – and Facebook has nearly complete market saturation. ARPU) and Facebook ($4.90), Snapchat is leaving lots of money on the table. The holiday season in Q4 is Snapchat’s make-or-break quarter. Christopher S.

Instagram 84

Instagram Facebook Social Media Advertising 84

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% By becoming profitable, Twitter has the opportunity – as long as the trend continues – to be a solid alternative to the overwhelming dominance of Facebook. Let’s turn our eyes towards revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Focus on the creation and distribution of video, especially for paid advertising. Let’s see what took everyone by surprise. Audience Growth. What of their ad effectiveness? Ad Revenue.

Twitter 84

Twitter Mobile Conference Analytics 84

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Communications Conversations

MARCH 12, 2018

There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. The result?

Facebook 68

Facebook Instagram LinkedIn Energy 68

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S.

Ethics 247

Ethics Data Privacy Policies 247

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

Communications Conversations

MARCH 8, 2016

And finally, I’m already seeing the power of Instagram advertising with some clients. Facebook went through it a couple years ago. As we all know, Facebook is now merely an advertising platform for brands. But, advertising options are a plenty–and, in many cases, they are very effective. Instagram Zero.

Instagram 60

Instagram Advertising Advertising Analytics 60

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 Google removed 8 million videos in Q4 2017. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. But here’s the thing: There’s only one Facebook. Source: Forbes.com). Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Norton's Notes

DECEMBER 21, 2017

Are you fed up of fake engagement on Facebook? These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change.

Facebook 44

Facebook Guidelines System Instagram 44

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” The result was an all-boats-rise in the advertising market. Sometimes, it feels like paid media budgets are invincible. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

FEBRUARY 2, 2017

Some brands still didn’t have a Facebook page. And follower counts on Twitter, Facebook and other social channels was a big deal. Fast forward to 2017. A few key milestones contributed: Facebook moved from a social media platform to a paid advertising platform when it went public a few years ago. Engagement.

Instagram 60

Instagram Advertising Advertising Facebook 60

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. What is the Creator’s Role During the Stunt?

Measurement 149

Measurement Education Social Media Film 149

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Our timeframe of data was from December 1, 2017 to January 27, 2018.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Crowdsourced project aims to scrutinise political advertising. Who Targets Me is a plugin for Google Chrome that tracks politics advertising on your Facebook page during the General Election.

Ethics 108

Ethics Conference Advertising Advertising 108

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Gina Luttrell (@GinaLuttrell) October 9, 2017. PRSAICON #goingrogue #LRNSMPR.

Social Media 117

Social Media Conference Media Corporate 117

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook.

Report 81

Report YouTube Privacy Web 81

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. And forget about Facebook altogether. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. A technological skill set is a must to execute effective PR and Marketing campaigns in the digital age so what is your company doing to bridge the skills gap in the year 2017?

Technology 83

Technology Facebook Measurement Policies 83

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s Facebook post is faring better. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!

Transportation 71

Transportation Twitter Advertising Advertising 71

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 14, 2016

You’ve been in the industry for a long time – how has it changed, and what do you think will be the hot topics in the coming months and in 2017? Do you use social media like Twitter or Facebook to gather leads and story ideas? Image courtesy of Stuart Darsch. Blue Apron, not smart fridges. How about any pet peeves?

Pitching 120

Pitching Trends Telecommunications Technology 120