PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 164

Crisis Ethics Publicity Marketing 164

Cision

OCTOBER 10, 2017

Press Release Distribution. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there.

Ethics 247

Ethics Data Privacy Policies 247

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. The answers to a question about what is important to companies when it comes to engaging agencies is also telling.

Agency 223

Agency Survey SEO Social Media 223

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Companies at their apogee today may find themselves at their perigee within months. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. Content shock is about to exponentially explode.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Paid Media and Advertising Statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 177

Newspapers Industry Print Journalism 177

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

DECEMBER 12, 2017

Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. I was hooked. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

PRSay

SEPTEMBER 17, 2019

No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Did you stand in line for the release?

Product Launch 148

Product Launch Storytelling Social Media Video 148

ImPRessions - Crenshaw Communications

MAY 10, 2018

Alas, PR’s greatest fictional ambassador – and its smartest portrayal – was probably the president’s press secretary C.J. ” Some think PR is all about getting the word out. It’s hard to ghostwrite an executive byline if you don’t understand the company’s mission. PR is about schmoozing.

Corporate 136

Corporate Reputation Pitching Trends 136

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. You already know about them. Stick with about 3-5 at most per time. If you own a floral design company, you might show single arrangements using one color. However, don’t use all 30.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

JUNE 19, 2017

According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester).

Strategy 158

Strategy Marketing Media Consumer 158

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. Elon Musk’s SpaceX Launch.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 3) Multimedia boosts press release views. “A 5) Has freedom of the press deteriorated? “49% In addition, “36% are concerned about journalist safety.”. For B2B product companies that number came in at 7.1%

Marketing 78

Marketing Publicity Survey Study 78

Cision

NOVEMBER 3, 2016

In sum: if you do not wish to see it published in the press, do not say it. But the free-for-all atmosphere of the Internet and encouragement for professionals to blur their social media and professional pursuits creates an interesting dynamic if not dilemma moving into 2017 and beyond. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” How did it work?

Software 104

Software Analysis Data Tools 104

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Fact-checking as an art and a science got a new lease on life.”

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. Use them to spread positive news about your firm. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. This conveniently aligns with the social networking monetization strategy – advertising. Blogging vs. Press Releases vs. Coverage; [UML ].

SEO 60

SEO Google Engineering Social Media 60

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 2) Key PR considerations about influencer marketing. The report answers several considerations about tapping into influencer marketing which I’ve paraphrased below: Does PR use influencers? Some 400 “U.S.-based

Survey 96

Survey Journalism Study Pitching 96

PR in High Definition

NOVEMBER 17, 2017

Read all about it!” It’s a bit of an oxymoron – news about fake news – and the lines are blurred, making it harder to distinguish what is truly “real”. You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. “ Fake news, fake news!

Policies 72

Policies Facebook Advertising Advertising 72

Beyond PR

JUNE 29, 2016

“Because of this, today’s CMOs and their teams must go from a push to a pull strategy – leveraging earned media through advocacy, third party experts, press releases and other tactics that build communities.” We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. million people.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. The company claims it has the most expansive newscrawler in its class. To place this in context, the company’s newscrawler has index some 5.5 billion articles to date which comes in at about 100 terabytes of storage.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. ” That quote comes from a press release about the report which pitches a sample.

Analytics 70

Analytics Report Technology Pitching 70

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. Sending a press release and immediately following up (mostly by phone) to ask if I received it.

Meeting 57

Meeting Mobile Automotive Transportation 57

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. It’s not about reach now. It’s about the right reach. It’s not about how many. It’s about who. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. Our timeframe of data was from December 1, 2017 to January 27, 2018. Methodology. Major corporations in the Fortune 500.

Facebook 110

Facebook Corporate Social Media Data 110

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021. To find a good publisher.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 64

Marketing Pitching Corporate Tools 64

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. Some companies allocate budgets for promotion on social media. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Maxim Behar

MAY 28, 2023

However, the most important thing is to be able to feel the changes around you and think - even for five minutes a day - about how they impact your life. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? And the business. Third place!

Education 52

Education Meeting Course Creativity 52

Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. Selling belongs in the advertising section of the media, not the editorial. It means presenting your company, service or product by creating, compelling, and persuasive stories. . What’s the number 1 rule to remember for your PR campaign to succeed?

Pitching 40

Pitching Newspapers Meeting Journalism 40