Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. at companies with more than $250 million in annual revenue. at companies with more than $250 million in annual revenue. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Disruption happens to industries measured in weeks and months rather than years or epochs. Companies at their apogee today may find themselves at their perigee within months. Soon advertising may be the only way to reach some select audiences.

Trends 161

Trends Publicity SEO Advertising 161

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” Far from it.

Media 230

Media Measurement Advertising Advertising 230

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. Facebook has also updated its privacy policies.

Ethics 247

Ethics Data Privacy Policies 247

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. So if you can make $8 in revenue for every dollar spent?

Marketing 87

Marketing B2B Advertising Advertising 87

Cision

MARCH 20, 2017

This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. Elon Musk’s SpaceX Launch.

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. Rise of native advertising. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. B2B tech companies have jumped in with both feet. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Companies should have strong pre-crisis and crisis plans in place.

Social Media 117

Social Media Conference Media Corporate 117

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. So if you can make $8 in revenue for every dollar spent?

Marketing 52

Marketing B2B Advertising Advertising 52

Sword and the Script

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. A technological skill set is a must to execute effective PR and Marketing campaigns in the digital age so what is your company doing to bridge the skills gap in the year 2017?

Technology 83

Technology Facebook Measurement Policies 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. LinkedIn has hit 600+ million members. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. Something is very, very wrong with this picture.

Media 73

Media Measurement Enterprise Television 73

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.” Far from it.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. The company, which has billed itself as a search engine for broadcast , is now adding podcasts to the mix. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. But is this all just too little, too late? Take action, don’t just talk.

Policies 72

Policies Facebook Advertising Advertising 72

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Our timeframe of data was from December 1, 2017 to January 27, 2018. Methodology. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. Musicians / public personalities.

Facebook 110

Facebook Corporate Social Media Data 110

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? What makes our company unique in the market? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Some events that may be classified as company milestones include: Website redesign.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? See Review Marketing Becomes Top Priority for 2017 ). – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 68

Analytics Report Technology Pitching 68