PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 98

Financial Conference Agency Resources 98

PRSay

AUGUST 31, 2016

I wrote a few years ago about training your ethical mind and the lessons still hold true today. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology.

Ethics 113

Ethics Policies Healthcare Journalism 113

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Brand shaming has become commonplace. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. The US is the largest market accounting for almost 70% of sales.

Publicity 84

Publicity Marketing Google Radio 84

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. In the field of machine learning (part of artificial intelligence), we train our machines from libraries of already-classified data.

Analysis 60

Analysis Data Facebook Training 60

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Communications Conversations

JANUARY 22, 2015

Nike Sends 100k Customers Personalized Training Videos”. 25 Disruptive Technology Trends for 2015 – 2016”. “Your Digital Strategy Shouldn’t Be About Attention”. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention. To Boost PR Results, Look to Paid Channels”. Talking Points Podcast talking points podcast'

Strategy 60

Strategy Storytelling Training Trends 60

Ethical Voices

FEBRUARY 26, 2024

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. We were sitting in the war room and waiting for updates to be posted on our website because we were the content providers and the information technology team posted it, and it just wasn’t practical.

Ethics 91

Ethics Healthcare Government Energy 91

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user. Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

MAY 18, 2016

While everyone on your team may have their own specialization, they should be cross-trained in other skill sets.”. PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise.

Marketing 75

Marketing Enterprise Customer Service Technology 75

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. But once they’re trained within a reasonable degree of success, many organisations simply let them run. And second, what should you do as a communications professional if they do misbehave?

Ethics 67

Ethics Crisis System Training 67

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more. 22), Opening Night Gala (Oct.

Conference 60

Conference Leadership Meeting Internal 60

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. Alpharetta was named among a list of 2016 Best Cities for Tech outside California and New York, according to the Alpharetta Patch ). Want to be part of the Off Script series?

Technology 103

Technology System Data Leadership 103

PRSay

APRIL 4, 2018

The APR certification requires you stay up-to-date amid rapidly changing technology and concepts in strategic communication, which affects changes in the conduct of research, strategy development, the production and dissemination of tactics, and measurement and analysis processes. Notice that word “current.” It’s an important adjective.

Ethics 121

Ethics Study Measurement Government 121

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. This can be accomplished with training.

Reputation 60

Reputation Communications Financial Internal 60

Presspage

APRIL 12, 2018

He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

PR 20/20

FEBRUARY 29, 2016

Are you struggling to recruit and train a modern marketing team ? Adapt more quickly to an exploding marketing technology landscape ? In The Marketing Performance Blueprint , Paul Roetzer outlined many of the challenges facing marketers today, and what it takes to overcome industry-wide gaps in talent, technology and strategy.

Resources 40

Resources Marketing Technology Strategy 40

Stern + Associates

AUGUST 8, 2022

Some of these threats can be prevented through better awareness, training, cyber hygiene and planning. For example, when I was working in government in 2016 and the election interference happened, we never saw it coming. Some hackers will succeed but, even then, preparation and planning for response is the key. Now we know better.

Analysis 62

Analysis Government System Policies 62

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing.

YouTube 40

YouTube Banking Video Sports 40

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. The rationale is, while these lawyers have passed the bar exam, they don’t have the experience to provide legal counsel the business needs, and GCs don’t want to train them. for demand to come back, technology innovation accelerated. Sound familiar? Big PR agencies do the same thing.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

NOVEMBER 26, 2016

Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. The hype cycle is a framework the organization applies to study emerging technology markets. Developing training programs, perhaps establishing a Center of Excellence.

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Online Crisis Training: Real-Time Scenarios Sharpen Skills. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers.

Communications 40

Communications Community Writing Crisis 40

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 192

Writing Communications Marketing B2B 192

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign? Integration into class materials.

Social Media 72

Social Media Media Pinterest Education 72

Waxing UnLyrical

JULY 20, 2016

According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. Revenue Per Employee. Please share in the comments below.

Measurement 40

Measurement Agency Employee Insurance 40