PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. But once they’re trained within a reasonable degree of success, many organisations simply let them run. And second, what should you do as a communications professional if they do misbehave?

Ethics 67

Ethics Crisis System Training 67

Presspage

APRIL 12, 2018

He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

Stern + Associates

AUGUST 8, 2022

Often employees and even senior managers are not attentive to cyber threats and the hackers go after this human factor by using “social engineering,” basically when hackers use information to trick someone into believing they are someone they’re not so they can gain access to their system. Now we know better.

Analysis 62

Analysis Government System Policies 62

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. This can be accomplished with training.

Reputation 60

Reputation Communications Financial Internal 60

Waxing UnLyrical

JULY 20, 2016

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 72

Internal International Interviews Trends 72

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Where in the world is WordPress.com used in 2016 and in what languages? Not to mention the mummy bloggers – if you work in PR you know what I mean. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

PR Conversations

MAY 24, 2016

Yet it is more than double the UK general average employee churn rate of 10%. This is striking given the commitment required to training in many of these professions. The significance of job instability for career development within public relations consultancies as a whole, or for individual practitioners, is under-studied.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). Marketing technology doesn’t exist without data. If you don’t have time to read it to the end now, bookmark this post and come back when you do.

Marketing 66

Marketing System Data Tools 66

Sword and the Script

MAY 5, 2016

While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center. To my future employees. We are practicing what we preach because this content marketing trend is not a fad.

Blogging 60

Blogging Content Marketing B2B Social Media 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Susan Kostal | Stet. The robots are already here. Luciana Lima | Vila Galé Hotels.

Marketing 174

Marketing Employee Content Marketing Training 174