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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117
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3 PR Trends to Watch in 2018

The Proactive Report

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. Here are my picks for the top 3 PR trends in 2018. Content strategy. What does it take to deliver an effective content strategy?

Trends 124
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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It has an incubation rate in humans of 7 to 14 days.

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Why (and How) We Launched Our New Website

PR 20/20

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60
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State of Social Media, 3Q 2017: Twitter Restates

Shift Communications

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Only 69 million of those users are in the United States.

Twitter 87
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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.