Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. If you want to film a long informational video, YouTube is probably more of the platform for you. Video traffic is predicted to comprise 55% of internet traffic by 2016.

Brand 60

Brand Branding Film YouTube 60

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Companies that want to capture or share videos for longer periods of time can save and upload them to YouTube or use services like Katch to streamline the process.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Communications Conversations

NOVEMBER 4, 2016

Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. The 2016 version found the following the most trustworthy: Technical experts – 67%. To develop their own creative. But, one of the primary reasons brands DO work with influencers is because they want to tap into their creative know-how.

Writing 60

Writing Marketing YouTube Creativity 60

Communications Conversations

DECEMBER 22, 2016

ICYMI: Renowned YouTuber, Casey Neistat blew everyone’s minds earlier this week when he released the following video: It already has 3.9 But, brands may trade talent and time for volume (you’re already starting to see this with brands like Target–go see how many times they posted on Facebook in 2016). million views.”

Case Study 60

Case Study YouTube Video Study 60

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. Live Streaming.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

APRIL 6, 2017

The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Comments under the YouTube video emphatically declare the ad as a tear jerker. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

OnePitch

DECEMBER 13, 2022

But the problem with that is then you see stuff you’re like, “Hmm, 2016. The most recent one I did is about Tiktok’s Head of Creative Agency Partnerships team, Krystle Watler. Learn more pitch tips and insights from previous guests on Coffee with a Journalist in our journalist spotlight videos available for free on YouTube.

Pitching 52

Pitching System Video Television 52

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. So what do I expect you to do?

Publicity 40

Publicity Ethics Creativity Travel 40

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a podcast or YouTube series featuring interviews with industry experts. Host a customer appreciation event with personalised gifts and special deals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now.

Facebook 48

Facebook Video Groups Creativity 48

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. Online video explosion to continue well beyond 2016.

Video 40

Video YouTube Web Case Study 40

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. YouTube: How many views do they get? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

How To 198

How To Real Estate Web Case Study 198

The Stalwart Blog

DECEMBER 18, 2015

Instagram, YouTube and Pinterest are popular choices as well, and social networking newcomers Snapchat, Periscope, Vine, and Meerkat also made the list. It’s an exciting time as we will be counted on to help companies devise creative ideas to help them standout from the increased chatter occuring on multiple platforms.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. from Frank Strong. And they do this more than once.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. YouTube: How many views do they get? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

Real Estate 57

Real Estate How To Web Case Study 57

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I’m at my most creative first thing in the morning. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Alternatively, ask the creative shop to help you create a self-serve solution you can use for the year.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. During Google Marketing Live in 2022, the company said that Shorts currently attracts 1.5

Privacy 62

Privacy Social Media Instagram Viral 62

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Peter Himler (@PeterHimler) January 13, 2016. . Twitter) or Jimmy Fallon (4.9M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

DECEMBER 23, 2015

Sanders has 85,000 subscribers on YouTube and his campaign runs its own subreddit which has 130,000 members, who call themselves “Berners.”. On reddit, YouTube, Instagram, Facebook and Tumblr conversations around the Republican debate vastly outpaced those of the Democratic debate. Be inviting, be creative and, most of all, be active.

Reddit 120

Reddit Brand Branding How To 120

MaccaPR

OCTOBER 26, 2015

“Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, who was contemptuous of the pre-roll advertising that precedes video content on YouTube and other sites: “I hate it. million - had become the last successful, worst-polling candidates in the 2016 race. Source: YouTube ).

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48