REWIND Case Study: Teletubbies
Konnect Agency
MARCH 13, 2024
THE PROJECT: In 2016, Konnect played a significant role in the re-launch of the beloved children’s TV program, Teletubbies.
How businesses use Instagram Stories—30 case studies to learn from
Agility PR Solutions
AUGUST 21, 2018
Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions.
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Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.
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A Case Study: Orchestrating a Harmonious Message
Waxing UnLyrical
MAY 2, 2019
In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN). The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Oftentimes, the greatest reward is on the other side of community impact. Image by stevepb via Pixabay, Creative Commons CC0.
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Building a Global Media Brand with HubSpot [Case Study]
PR 20/20
SEPTEMBER 29, 2020
At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. So how do you get marketers to really understand AI , explore new concepts and take action? That’s what we aimed to discover. It began with a general curiosity.
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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3
Shift Communications
JULY 26, 2017
That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. Justin Finnegan, Account Director.
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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
Marketwired
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? But owned media — blogs, tip sheets, case studies, webinars, etc.
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100 Own Your Idea, Grow Your Audience with Storytelling [Case Study]
PR 20/20
OCTOBER 10, 2019
PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?
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How PR can innovate in 2016
The Resolution Blog
DECEMBER 16, 2015
In PR, examining your own work – let alone others’ - is not exactly standard practice (PR Week case studies and awards don’t count as we all know that these are never accurate representations of what really happened!). With public buildings it is easier to look around, investigate, test and observe.
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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired
Deirdre Breakenridge
JANUARY 7, 2016
Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.
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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History
Communications Conversations
NOVEMBER 2, 2017
“ We started using it at the 2016 press conference at Target Field –and, it really took off. Last fall, I noticed many of the high schools in the area were using “hoco” and using a #hoco hash tag for their homecoming activities. So, I came up with “ # TOJO 17. In fact, we had 2.9
Case Study 113
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JCB HYDRADIG Social Media Case Study
Norton's Notes
JULY 20, 2016
I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn. I hope you like it. ‘Believe the Hype’ is the title.
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Beware, the growing crisis in creative advertising effectiveness
Agility PR Solutions
AUGUST 12, 2019
A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
Sword and the Script
SEPTEMBER 5, 2023
He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” Media monitoring firm Signal AI named Peter Granat to its board of directors. If the name is familiar, it’s because he was the Chair and CEO of Cision until 2017.
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162 APR – The Beginning of a Lifelong Journey
PRSay
AUGUST 30, 2016
I dug in and prepared my Readiness Review questionnaire, which was a case study involving a recently completed client project. Preparing my case study made me realize how much I hadn’t considered when originally working on the project. Jim Bush receives his official APR pin at the June 2016 Nebraska PRSA meeting.
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The Difference Between Earned, Owned & Paid Media
Remote PR Jobs
SEPTEMBER 25, 2023
While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. Owned Media Owned media is content you’re in full control of.
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My top 10 social media campaigns of 2016
Norton's Notes
DECEMBER 21, 2016
This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.
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Social Tools Summit Wrap
Flack's Revenge
OCTOBER 25, 2017
chimed in on case studies and best practices. Nice bump from Best Tweeter 2016). The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field. Branding and Thought Leadership. Social Tools.
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6 Best Practices for Identifying and Reacting to a PR Crisis
Cision
MARCH 1, 2016
Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). Health Business Elite , EBSCO host (accessed March 1, 2016). 4309: 84-85.
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3 Keys to Successful Award Season Speeches, and What PR Pros Can Learn From Them
PRSay
JANUARY 28, 2020
At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.
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10 Must-See Presentations at #CMWorld 2016
Beyond PR
AUGUST 31, 2016
During this session, “Queen of Facebook” Mari Smith will cover video marketing tactics, real world case studies, and popular social video tools to help you drive real results on Facebook. The Worst Advice Marketing Ever Gave to Content. – 3:00 p.m.
Use Your Class to Get a Job in Social Media
Deirdre Breakenridge
JULY 9, 2018
When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you have to read a case study, what ideas could your client take from it? A Guest Post by Sedale McCall, Digital Analyst, GPG. If possible, make every assignment you do that semester work in service of that client.
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A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners
PRSay
FEBRUARY 22, 2019
A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at the same age. It’s important to give the judges insight into the creative elements of your campaign.
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Pros and cons of being an adjunct professor in social media
Communications Conversations
APRIL 26, 2022
I even had an interview with UST in (probably) 2016 or so. I’m constantly looking for interesting case studies and examples from social media to discuss in class–things that sometimes happen that same day! We talk about case studies. ” I started to tell people I was interested in doing that.
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How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy
PRSay
FEBRUARY 20, 2019
Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse. Watch the “how-to” videos on the PRSA website from prior winners, and read the case studies. Find your niche and tell your story.
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Public Relations Objectives
Doctor Spin
FEBRUARY 22, 2024
A Case Study. A Case Study. “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M. E‑Public Relations: Impact and Efficiency. link] 6 Petrovici, M.
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What’s New In B2B Tech PR For 2017
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. As election 2016 showed, social media has arrived as a primary news source. Everyone loves a story of customer service that goes above and beyond. PR must function in real time.
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Tech Tool that Makes Digital PR a Breeze
The Proactive Report
OCTOBER 17, 2016
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. If you would like to see this in action join me on November 9, 2016 for a free webinar at 9 am Pacific, 12 noon Eastern and 5 pm UK. Until recently I’ve had to use several tools, which drove me crazy. I like things to be easy and effective. So it is very cost-effective.
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The future of content looks like THIS (and it’s pretty crazy)
Communications Conversations
DECEMBER 22, 2016
But, brands may trade talent and time for volume (you’re already starting to see this with brands like Target–go see how many times they posted on Facebook in 2016). Creating one monster, break-through piece of content like this instead of producing 24 smaller pieces might be worth it (read: IS worth it).
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Is YouTube really worth six times more budget spend in 2016?
Norton's Notes
APRIL 21, 2016
The article also added: “Google’s analysis of 56 case studies, carried out by a range of research partners, suggests advertisers should be allocating up to six times more of their budget to YouTube than they currently do.”. So I agree iTV advertising isn’t as great as it has been in its heyday back in the 1980s. engagement (from 7.7m
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28 4 simple reasons the mobile newsfeed is the future of employee communications
Communications Conversations
NOVEMBER 10, 2016
The trick with employee comms is it’s all behind the firewall, so “case studies” are hard to come by (unless you know someone). However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. Yet, many companies still lag behind.
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5 Things to Know About Pokémon Go
Cision
JULY 18, 2016
You should know that Pokémon Go will be a future PR/marketing case study. Whether you play Pokémon Go, find a way to leverage the platform for your business, or just enjoy reading Kotaku’s (often hilarious) articles about Pokémon Go players, you should know that this will probably be a PR and marketing case study in the future.
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120 Corporate America Looks to PR for Digital and Social
The Proactive Report
JANUARY 8, 2016
Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.
Corporate 100
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Corporate America Looks to PR for Digital and Social
The Proactive Report
JANUARY 8, 2016
Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.
Corporate 100
100 Corporate America Looks to PR for Digital and Social
The Proactive Report
JANUARY 8, 2016
Check out our free email course on the Digital PR skills you need in 2016 and beyond. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. There are a slew of new skills we have to master. Follow me on Twitter.
Corporate 100
100 5 Ways to Improve Your Content Strategy
The Proactive Report
JULY 23, 2017
DemandGen Report – 2016 Content Preferences Survey ). This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Almost half (47%) of B2B buyers consume three to five pieces of content prior to engaging with a salesperson.
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]
Sword and the Script
APRIL 6, 2021
This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.
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105 Crisis & Reputation Management on Boards’ Radar
The Proactive Report
MARCH 21, 2017
The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.
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The Purposeful Inclusion Principles Every Leader Needs to Put into Practice
Stern + Associates
AUGUST 10, 2022
Her first book, “ The Diversity Advantage: Fixing Gender Inequality In The Workplace ” (2016), proposes that gender imbalance is a systemic problem in workplaces that’s often put on women to resolve themselves.
Leadership 62
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Monday Roundup: International Women’s Day
Waxing UnLyrical
MARCH 9, 2015
Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.
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40 Fighting Sexism in PR: A Need for PRSA Leadership
prTini
OCTOBER 24, 2016
Pete Codella, APR (@codella) October 24, 2016. Heather Whaling (@prtini) October 24, 2016. There are plenty of experts, case studies, research and best practices that we can share with members – women and men – to start to curtail this issue. To which I responded with: Disappointed to see this at #prsaicon. RaNqfNxf28.
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)
Communications Conversations
OCTOBER 15, 2019
What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. PR pros say so themselves!
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100 Monday Roundup: International Women’s Day
Waxing UnLyrical
MARCH 7, 2016
Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! The best PR campaigns for International Women’s Day 2015. Please share in the comments below.
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Monday Roundup: International Women’s Day
Waxing UnLyrical
MARCH 7, 2016
Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! The best PR campaigns for International Women’s Day 2015. Please share in the comments below.
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