The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Doctor Spin

APRIL 17, 2023

Create a case study on how your business helped a customer or client achieve their goals. David should leverage the surprise element and not advertise his advantage beforehand. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Grand Central Publishing. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Everyone has access to a digital pulpit (and you can no longer run over dogs with impunity).

Industry 60

Industry Storytelling Journalism Corporate 60

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Make case studies more visual. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. hours watching videos every day on average ( eMarketer ).

Video 40

Video YouTube Web Case Study 40

Cision

FEBRUARY 1, 2016

Some ways firms can work with influencers is creating panel discussions, doing analytic research on case studies direct from the influencers themselves, and by working closely with what they are learning from their daily involvement with their audience. In 2016, if your brand has a story tell, it should be a Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. by Frank Strong. Effective Distribution Tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. The point is advertising is not content marketing. 6) 5 Important Planning Considerations from a B2B Content Marketing Study.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. Anyway, Nasdaq acquired Marketwired in February 2016. How does that work? Most online publications have cookies and pixels on the site to track users. Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. In fact, it took several invitations.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Jennifer Tomlinson | Qorus Software.

Marketing 168

Marketing Employee Content Marketing Training 168

Flatiron Communications

NOVEMBER 28, 2018

advertisers sound off: [link]. Separately, the company served up its former chief security officer Alex Stamos in an op-ed in the Washington Post, who again tried to spin the Russian attack as an industry issue: “Yes, Facebook made mistakes in 2016. Now we know Facebook will do whatever it takes to make money. Myanmar Report.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44