Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Most Innovative : Outgrow interactive content platform. Nice bump from Best Tweeter 2016). Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking. •

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. Case studies, press releases, award applications, and related material will fall somewhere in between.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

AUGUST 25, 2016

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. Amazon.com serves consumers and AWS serves enterprises that need web based services.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The study has a confidence interval of +/- 2.5% Content Marketing Effectiveness.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. How do they drive traffic, create engaging content, make content get shared, and capture leads? Case Study in Innovation Outside a Niche.

How To 198

How To Real Estate Web Case Study 198

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops.

Content Marketing 60

Content Marketing Survey B2B Google 60

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. What exactly is a content editorial calendar?

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. How do they drive traffic, create engaging content, make content get shared, and capture leads? Case Study in Innovation Outside a Niche. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 7, 2016

Analyst content (Gartner, Forrester, etc.): Case studies, customer testimonials: 23%. Also see: Qualify Hard; Close Easy: Leads in Unscripted Marketing Links. Top 5 Challenges Facing B2B Marketers in 2016. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing .

Survey 60

Survey Marketing B2B Infographics 60

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can visual content help with engagement? This week’s guest on the #DigitalPR chat is Alicia Whalen of Hashtagio.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. How can visual content help with engagement? This week’s guest on the #DigitalPR chat is Alicia Whalen of Hashtagio.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing. You’ll reach new people who will benefit from your old content.

eBook 108

eBook Infographics Pinterest How To 108

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Jagjit, Location Unknown.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. We’ve all had a chance to conduct the Great Coronavirus content marketing experiment. Content marketing will make your events better.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60