MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 108

Media SEO Analytics Analysis 108

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Later, they did some important pro bono branding work for me at FMSC.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago. But at the end of the day, PR is far more than a support for marketing.

Agency 120

Agency Creativity Advertising Advertising 120

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 7: Ability to develop a visual style for brands online.

Instagram 60

Instagram Analytics Mobile Employee 60

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. One of the interesting things to me for the brand-new companies that have never made the list before is two things. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Offer pro bono services to a non-profit organisation in your community. Host a themed party or event that aligns with your brand and values.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? Then we look at your impact on your communities. One of the interesting things to me for the brand-new companies that have never made the list before is two things. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Melissa Agnes

APRIL 26, 2016

The goal is to not just salvage your brand and reputation, but to find your organization in a better position post-crisis, than it was prior to the crisis ever occurring. In other words, it means that you don’t just aim to resolve the situation with your brand in tact, but that you resolve to fight back.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Participate in community events. Build relationships with the media.

Small Business 40

Small Business Nonprofit Local Community 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.

Customer Service 40

Customer Service Employee Internal International 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”.

Conference 120

Conference Internal International Data 120

MaccaPR

JUNE 8, 2017

But Edina was also a community of excellence and challenge. A person who isn’t trying to sell their product or brand, although I’ll be happy to plug your new book or website. When Prince died in April 2016, I was impressed by how you gathered his friends to honor him. Then my parents brought me to the U.S. Good question.

Radio 89

Radio Instagram Pitching Interviews 89

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems.

Leadership 398

Leadership B2B Community Viral 398

NewsWhip

MAY 12, 2023

April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises.

Brand 78

Brand Branding Instagram Airlines 78

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. and partnerships with awesome nonprofits like Technovation[MN].

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016. 1 sitcom.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101