Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. Use proper blog structure. In a fantastic post for Moz.com, Cyrus Shepard describes the benefits of blog structure (i.e. Write for mobile consumption.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Refer to your contract!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 116

Software Tools Publicity System 116

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. And don’t miss a post: subscribe to this blog by email here.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you. As well as blogs. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The reason? We certainly hope so.

Journalism 50

Journalism Report Enterprise Interviews 50

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

Publicity 40

Publicity How To Newspapers Radio 40

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation.

Education 41

Education Energy Community Brand 41

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. You can find all posts that reference Muck Rack here. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. What should you write?

Infographics 62

Infographics Pitching Writing Blogging 62

Doctor Spin

JANUARY 27, 2022

And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. In 2016, when I was in my worst state, I was irritated at something every ten minutes of every waking hour. Burnt to a crisp.

Publicity 52

Publicity How To Industry Study 52

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence is the umbrella term we use to refer to different but related machine systems, which include technologies like machine learning, deep learning, natural language processing, and computer vision. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. and embed it into the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. Anyway, Nasdaq acquired Marketwired in February 2016. 6) Picks from the PR tech vendor blogs . Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience.

Content Marketing 111

Content Marketing Company Strategy How To 111

Critical Mention

NOVEMBER 5, 2018

Over two centuries later in 2016, a record number of 137.5 Often referred to by his initials, FDR, Franklin D. Commonly referred to by his initials JFK, John F. He was first elected in 2012 and won a new term in the general election in 2016. million Americans voted. Franklin D. SCHEDULE A DEMO.

Policies 64

Policies Film Exercises Viral 64

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Write, Tell and Show Your Sustainability Story. General Mills also produces a video overview and blog each year, with an audio interview this year as well.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45).

Ethics 52

Ethics Communications Print Television 52