ImPRessions - Crenshaw Communications

JULY 10, 2017

At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist. Take the time to read what a publication covers and who writes about what.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. Proof Analytics says it partnered with Salesforce.

Media 106

Media SEO Analytics Analysis 106

Business Wire

MARCH 7, 2017

You may want to ask for a screen shot of their analytics to confirm their reach and activity claims. Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. Users can review this summary and chose to post it to their timeline or not.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Analytics 60

Analytics Instagram Mobile Employee 60

Mindful Marketing

MAY 17, 2017

The Holmes Group did a write up on the report, interestingly pointing out that new players are emerging in the market, offering alternatives to industry traditional media intelligence vendors such as Cision and Meltwater. That should make for some interesting market activity in the coming years.

Software 50

Software Media Analytics Report 50

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You also have the ability to apply the analytics to the results in a sidebar. Here’s a look at the analytics sidebar: Agility provides a couple of different views here too.

Tools 83

Tools Comparison Media System 83

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Intelligent Automation Solutions. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 22, 2016

Demian Farnworth, writing for Copyblogger describes AMP’s purpose like this: “On a scale from 1 to 10, with one being “not loading at all” and ten being “loading in one second,” AMP content will load at a page speed of 11.” Spoiler alert: AMP is all about speeding up your mobile pages.

Mobile 96

Mobile SEO Web Google 96

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 40

Blogging Analytics Google Writing 40

Critical Mention

AUGUST 2, 2018

Media monitoring software , analytics, workflow applications and the like help PR pros to process data faster, thereby improving their relationships with their customers. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Technology 60

Technology Crisis Communications Pitching Software 60

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Write content. Review analytics and write performance reports. Discover content ideas. Automate content (at scale). Create ad copy.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

JANUARY 28, 2020

Measure is the dashboard and analytics. The “lalallala” text is merely a little demonstration by the presenter of the ability to customize the message: If you chose to send a pitch or release, Notified provides basic analytics: You can publish content to a website, subdomain or to an API. 8) History and backstory.

Software 117

Software Tools Publicity System 117

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. The Cost of Press Releases. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Hack to flack.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The caveat is that merely writing longer blog posts doesn’t necessarily mean better quality. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Shift Communications

JANUARY 19, 2016

I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. Using IBM’s Watson Analytics, I discovered a hidden nuance in the data. I sketched out my question and prediction, then wrote a hypothesis, but I was certain I was right.

Data 60

Data Exercises Analytics Social Media 60

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Barokas

JANUARY 19, 2018

Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers. Facebook analytics has insight tools to help you determine which post times yield the best engagement. Start a debate. Create an alliance of like-minded commenters.

Instagram 84

Instagram Facebook How To Travel 84

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Delmondo: Primer for Snapchat Analytics. Guest Post by Karen Freberg.

Customer Service 40

Customer Service Employee Internal International 40

Burrelles Fresh Ideas

MAY 9, 2023

And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Building analytics to optimize those efforts will become as important as it is for earned media. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Prohibition

APRIL 17, 2017

Demonstrate/develop excellent writing skills. Great analytical and administrative capabilities. . • Be a ‘news junkie’ – regularly monitor key publications across all clients. Seek opportunities to build relationships with key media. Stay on top of core media features tracking. Person specification.

Agency 48

Agency Crisis Management Fashion Social Media 48

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” How will the industry evolve?

Journalism 50

Journalism Report Enterprise Interviews 50

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

PRSay

NOVEMBER 9, 2022

6, according to analytics firm Sensor Tower. Users write posts (called “toots”), which others can like, reply to or re-post. Here’s what communicators should know about Mastodon, which has been around since 2016: You must choose a server. Users can write posts that promote a company or product. 28 and Nov.

Communications 163

Communications Twitter Software Mobile 163

Beyond PR

SEPTEMBER 6, 2016

As Comicbook.com writes : “Hamill brought the true comic book nature of the Clown Prince of Crime’s to life using only his voice, which he manipulated perfectly to convey a silly clown and a psychotic killer. Mark Hamill (@HamillHimself) September 4, 2016. Then, once the opportunity came around, he seized it wholeheartedly.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill). Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100