Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance.

Facebook 60

Facebook Mobile Retail B2C 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Stern + Associates

AUGUST 8, 2022

Cyber threats, including destructive ransomware attacks , trade secret theft and online fraud, and disinformation campaigns, are on the rise, blindsiding some of the world’s most powerful organizations whose leaders mistakenly minimize the threat or assume their systems and data are secure. Let’s say you’re using a Microsoft operating system.

Analysis 62

Analysis Government System Policies 62

Shift Communications

JUNE 19, 2017

Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. However, a tradeoff may be that publications – already under significant financial strain – may fold entirely as ad dollars temporarily dry up, until advertising systems get up to speed.

Publicity 163

Publicity Marketing Privacy Advertising 163

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Why don’t they vote? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. While it still has a long way to go, their information quality efforts have a side effect of removing accounts from the system, causing flat-line growth as fake and malicious accounts vanish. Vice President, Marketing Technology. Only 69 million of those users are in the United States.

Twitter 74

Twitter Conference Advertising Advertising 74

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 116

Study Survey Infographics B2B 116

Shift Communications

NOVEMBER 2, 2017

billion people use Facebook solely on a mobile device, making it one of the largest mobile platforms besides the mobile operating systems themselves: Bear in mind, these are core platform numbers. Facebook CEO Mark Zuckerberg remarked, We’re doing a lot here with investments both in people and technology. Christopher S.

Facebook 87

Facebook Social Media Mobile Media 87

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. This is an urgent problem for millions of patients, and will only get worse unless something is done systemically to improve energy usage in the United States. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. Agencies Who Build Practices Around Influencer Marketing Will Win: Agencies that are already investing in influencer marketing as a core competency and building practices at scale will win business and drive their own revenue/growth. I mean, really, do you think Kim Kardashian drives a Buick?

Marketing 60

Marketing B2B Technology Fashion 60

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day.

Tools 83

Tools Comparison Media System 83

Shift Communications

JULY 30, 2015

First, CEO Mark Zuckerberg said Facebook is on track to deliver Oculus VR in early 2016. Second, Facebook continues to push advancements in its advertising systems. COO Sheryl Sandberg talked about the expansion of carousel ads, dynamic product ads, and their new lead generation ads, as well as its conversion lift measurement system.

Facebook 60

Facebook Social Media Mobile Advertising 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

JANUARY 25, 2016

They become less accurate with time, as the system we are modeling does not remain the same. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Journalists and Whistleblowers are Being Targeted.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Shift Communications

AUGUST 24, 2016

There are signs that in the near future PR and Marketing teams will need to embrace and understand even MORE data – data that lies outside of their silos in ERP, CRM and other systems. Consider three seemingly unrelated news events from July 2016. There’s a few possible reasons why: Skill gaps. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60

Sword and the Script

JULY 9, 2019

I use the Mailchimp email marketing system and can tell you they make really easy for people to unsubscribe in one-click – this is a good thing. For example, about 0.13% of emails sent through their system had subject lines of 180-189 characters and CTRs of 17.8%. 0.23% across all markets according to Mailchimp. Their recommendation?

Study 94

Study Marketing Data Analysis 94

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. Based on historic reports in the the UK version of PR Week, churn appears to be most prevalent in the agency sector. Volatility of consultancy sector PR careers.

Publicity 41

Publicity Agency Study Mobile 41

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. That’s everything I know/own, digitally, stored in a familiar electronic filing system. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. Embracing the cloud.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. So my Sliding Doors moment was signing up to AppSumo and reading Jesse Tevelow’s post.

Writing 83

Writing Google Blogging Exercises 83