Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple Watch set trends for wearables.

Transportation 227

Transportation Technology Google Software 227

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. LISTEN #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

It revealed a sophisticated influence campaign by Russia’s Internet Research Agency (IRA) that blended paid, earned, owned, and shared content on multiple social platforms, from Twitter and Facebook to YouTube and Instagram. First came revelations of “fake news” items shared on Facebook and other platforms.

Government 170

Government Facebook Instagram Television 170

Shift Communications

JULY 30, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook practically is its own planet. Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 Facebook, stronger than ever, is the unquestioned leader in social networks. billion people. Audience Growth.

Facebook 60

Facebook Social Media Mobile Advertising 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Robert Scoble (@Scobleizer) April 14, 2016. Next month we’re headed back to our original time slot, so mark your calendars for Tuesday, May 10th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. I hope to “see” you all there!

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 3, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

ZudePR

FEBRUARY 22, 2016

You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. 3: Company Facebook Pages Reach as Few as 2.6% On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. With Facebook down at just 6.37

Social Media 75

Social Media SEO Media Local 75

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. So please mark your calendars for Tuesday, July 12th from 12-1 pm ET, and RSVP to our Facebook event. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. “See” you there!

Measurement 42

Measurement Analysis Banking Internal 42

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Early campaigning on social media has never seen such intensity, and both candidates churned out content across Twitter, Facebook and Instagram using hashtags such as #ImWithHer and #CrookedHillary.

Social Media 48

Social Media Media Twitter Survey 48

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MAY 4, 2017

These are three, key ways that PR agencies and communications professionals can help with the cause: 1. Use caution when posting news on Facebook. “Facebook has to decide whether it’s a tech company or a media company,” she said. . Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein.

Publicity 158

Publicity Communications Journalism Media 158

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Prohibition

JULY 13, 2021

After Facebook conducted research into what consumers really want when it comes to likes being displayed on Instagram, users finally got to voice their say! Facebook adds a new system to save users from receiving misinformation. Another month, another update on Facebook combatting the spread of misinformation – way to go Facebook!

Social Media 62

Social Media Trends Pinterest Radio 62

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. You get on Twitter and Facebook and learn the latest. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Facebook’s algorithm favors Facebook Live videos, therefore we leveraged this medium to reach as many millennials as possible. We have a fantastic agency-client relationship with them.

Case Study 94

Case Study Study Guidelines Creativity 94

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Data privacy issues will only grow in importance in how we work as well as how we promote clients.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. We’re building a virtual classroom on Facebook.

Communications 95

Communications Community Blogging Agency 95

Stephen Waddington

NOVEMBER 21, 2018

The #FuturePRoof community founded by Sarah Hall supports the managers of agencies and communications teams with best practice advice and guidance aimed at promoting public relations as a management discipline. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016.

Publicity 120

Publicity Analysis Measurement Tools 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. This might partially explain why 19% claim not to use their PR and communications agencies for any areas of digital and social. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But data can also inform an overall communications strategy and its messaging, as many PR agency teams know.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

APRIL 21, 2016

Influence — it ’ s the buzz word of 2016. But 2017 will be the year of influence, not 2016. Not every agency or brand is doing it yet so you ’ re not too late but winter is coming. Make sure you have people on Snapchat, Instagram, Vine, Facebook, Twitter and possibly Twitch and muscial.ly. Form Alliances.

Groups 120

Groups Instagram Exercises Software 120

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy. How do you guys monitor all these signals? Jaclyn Yeah.

Agency 78

Agency Creativity Instagram Trends 78

Communications Conversations

JULY 6, 2016

Yes, it is 2016. With a bit of simple research, I found just three of the top 25 brands on Facebook (non-publishers/non-social media sites), using their Facebook feed to wish customers a “Happy 4th” in some way, shape or form. Again, my conclusion: Marketers and their agency partners are becoming smarter.

Brand 79

Brand Branding Facebook Writing 79