Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Optimize the ROI of Your Content Agency Investment. – 1:20 p.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. We encourage clients to think about a PR budget as more than agency time spent solely on earned media outreach. Then the PR community can begin using some shiny new examples in 2017.

Pitching 120

Pitching Consumer B2B Survey 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year.

Pitching 120

Pitching How To Instagram YouTube 120

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Social Content Trends – Arik Hanson, Principal, ACH Communications. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. This is what I can see every time when I visit your great agency in Sofia. Bye bye! . Poly Genova. Hi, Maxim! Dima Tutar.

Energy 52

Energy Groups Internal International 52

Communications Conversations

MARCH 29, 2019

Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. Or, what’s something you always look forward to every year? Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” Make sure you’re meeting with people at various stages of their careers and in varied organizations and agencies to learn about different types of PR and organizational cultures. Want more insights on media professionals? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. There are three areas of opportunity for PR.

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But data can also inform an overall communications strategy and its messaging, as many PR agency teams know.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

DECEMBER 17, 2015

Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. There are entire agencies or spin-off agencies being built on that premise alone. Images: Steven Depolo , Mike Mozart ( Creative Commons ). Pay It Up, Not Forward.

Brand 120

Brand Branding Nonprofit Storytelling 120

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. The findings put some data around the trends in the PR community and the report is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. Diversity drives innovation and creativity. There are PR specific examples of this, HP and Levano have both insisted that PR agencies which pitch to them are able to demonstrate their commitment to diversity.

Training 80

Training Groups Industry Examples 80

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I resolved to do something about it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression.

Privacy 62

Privacy Social Media Instagram Viral 62

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

JULY 28, 2016

The public relations community watches U.S. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. The 2016, election, of course, isn’t a typical brand campaign. Sure, we look for the highs and lows, gaffes and guffaws.

Course 120

Course Social Media Video Storytelling 120

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. In the modern world where generally we all have access to the same media, many mass communication theories have arisen to explain all this. It impacts all corners of life in white-majority countries like the USA.

Ethics 52

Ethics Communications Print Television 52