Melissa Agnes

JANUARY 16, 2017

Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different. Are there additional crisis management trends that you anticipate seeing more of in 2017? Are You Ready For a Live-Streamed Crisis?

Crisis Management 100

Crisis Management Crisis Trends Video 100

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 112

Blogging Content Marketing B2B Social Media 112

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Vice President, Marketing Technology. Only 69 million of those users are in the United States. Ad Revenue. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Non-profit: $70,000.

Survey 76

Survey Corporate Comparison Financial 76

Presspage

MARCH 2, 2017

With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. To learn more about practical ways to effectively work on real-time PR, we would like to invite you to PR is Key 2017! We hope to see you at PR is Key 2017!

Crisis Communications 60

Crisis Communications Crisis Trends Technology 60

Sword and the Script

SEPTEMBER 5, 2023

This means they don’t use PR and comms and therefore don’t really understand the market. If the name is familiar, it’s because he was the Chair and CEO of Cision until 2017. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.”

Software 172

Software Marketing Leadership B2B 172

Shift Communications

AUGUST 7, 2017

With that in mind, let’s look at year-over-year growth, per quarter: Above, we see some indications that the worst might be over; Twitter’s year-over-year growth this year has been better than the same time periods in 2016. Looking Ahead: What It Means for Marketing and PR. Vice President, Marketing Technology. Ad Revenue.

Twitter 92

Twitter Social Media Media Conference 92

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 3 Box set Britain.

Report 100

Report Communications Analysis Television 100

Agility PR Solutions

JUNE 1, 2020

As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. That describes the skyrocketing popularity of video on social media platforms.

Video 78

Video Twitter Brand Branding 78

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Vice President, Marketing Technology. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. billion people use Facebook solely on a mobile device, making it the largest mobile platform for marketers and communicators to reach mobile users: Bear in mind, these are core platform numbers.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2016, we saw more content created than ever before. In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing.

Marketing 60

Marketing B2B Technology Fashion 60

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. to $3.97) per share. to $3.97) per share.

Ethics 265

Ethics Automotive Technology Conference 265

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well. Vice President, Marketing Technology. Twitter isn’t going anywhere. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. But, we also saw a number of key moves that I think will impact 2017. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Another impressive woman.

Marketing 60

Marketing Agency Leadership Social Media 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Shift Communications

DECEMBER 2, 2016

We harnessed the smarts of our client Sailthru in a similar way, who made an acquisition earlier this year of a leading mobile marketing automation company, Carnival.io. As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. Mary McGuire.

Media 60

Media Mobile Trends Employee 60

5W PR

MAY 16, 2017

Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 155

Marketing Guidelines Measurement Analytics 155

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. You’ve got to hand it to digital marketing: it keeps us on our toes.

Marketing 120

Marketing Analytics Television Tools 120

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results?

Content Marketing 40

Content Marketing Trends B2B Analytics 40

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. How is Facebook faring as the current king of the hill? User Growth. Facebook now sports 1.86

Facebook 60

Facebook Mobile Retail B2C 60

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. For marketing professionals — multimedia is a must have. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 3 Smartphone growth stalls.

Publicity 122

Publicity Marketing Healthcare Television 122

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Without SMART goals, measuring the success of your marketing strategy is next to impossible. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST.

Strategy 244

Strategy How To Media Measurement 244