Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Krista suggests that brands open their minds to other social networks, such as Pinterest.

Social Media 120

Social Media Pinterest Media Infographics 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. Not in a selfish, ego-centric way, but more from a “I love to write”-kinda way.

Blogging 144

Blogging Writing Creativity Meeting 144

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web).

Company 60

Company Case Study Infographics Study 60

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 200

Writing Communications Marketing B2B 200

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Communications Conversations

JANUARY 26, 2015

Journalists get paid to write objective stories. What it means for PR: Again, no big surprise here that HuffPo, Mashable and Buzzfeed are among the more shared media properties on the social web. PR Trends pr trends PR trends 2015 public relations trends public relations trends 2015'

Pitching 60

Pitching How To Trends Video 60

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. but avoid asking for a link exchange. This is key.

SEO 155

SEO Google Web Infographics 155

Waxing UnLyrical

FEBRUARY 8, 2016

Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Top 10 Influential Social Media Campaigns of 2015.

Community 40

Community Viral Web Creativity 40

Cision

JULY 27, 2015

Writer Aaron Lee writes that creating a bio in Word is a helpful trick to add unique formatting to your Instagram profile : “Write your bio in a separate Word doc then copy & paste it onto your Instagram account.”. Writer Karen Tumbokon writes that app gifshare will help you to post popular gif files to your Instagram page.

Instagram 120

Instagram Mobile Social Media Writing 120

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

MAY 2, 2018

I first met Iliyana Stareva in Dublin in October 2015. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. In Dublin we talked about how Iliyana could develop her thinking and writing on Inbound PR into a book.

Blogging 61

Blogging Agency Meeting Web 61

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 198

Marketing Content Marketing Data Social Media 198

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Buzzstream

MAY 25, 2021

Depending on the complexity of the piece, you may need lots of time from a web developer and if you go super complex, you may need both front-end and back-end development work which can be costly. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 117

Software Tools Publicity System 117

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. Cision acquired PR Newswire in 2015 for $841 million. Critical Mention rolled out integration for Google Analytics.

Media 106

Media SEO Analytics Analysis 106

Cision

NOVEMBER 9, 2015

This is my personal opinion, but the designers of the Cision site made the structure and look of their blockquotes so cool that I try to incorporate a quote into nearly every post that I write. Neil deGrasse Tyson (@neiltyson) October 24, 2015. ” – William Lyon Phelps. Conclusion.

How To 120

How To Engineering Creativity SEO 120

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Dylan Jukes (@Dylanspaced) March 20, 2015. Want to see the tech you need to succeed in 2015? ” – Kevan Lee, Buffer. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. However, many of the original bloggers have put up their boots and since stopped working their magic. We can’t walk forever I suppose.

Blogging 57

Blogging Film Resources Travel 57

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. The key to SEO today is producing great content on your website and then being sure that your content is being linked to from third-parties on the Web.

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

JANUARY 18, 2016

The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Use web links to cite sources for your content. Write for mobile consumption. LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later).

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Communications Conversations

JULY 20, 2015

Was this really written in 2015? One of the few who really writes a lot anymore across the social web. But, does that drive everything he writes about? Does he try to help make the industry a better place through his writings? People and companies just looking for a click. Shelly Kramer, V3B blog. No question.

Social Media 60

Social Media Blogging How To Media 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Write data-driven content. Write email subject lines. Write performance reports.

Marketing 53

Marketing Software eBook Technology 53