Bianchi Biz Blog
NOVEMBER 9, 2020
Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.
Rock the Status Quo
OCTOBER 2, 2014
But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! It gives you the power to pitch exactly what journalists want at exactly the right time. How do you handle your own editorial calendar process and pitch reminders? Whooooooooot!
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Mindful Marketing
JUNE 22, 2015
Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.
Shift Communications
FEBRUARY 6, 2018
However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Reporters are notorious for hating phone pitching because they are very busy and on deadline.
Cision
OCTOBER 5, 2015
There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. Want more pitching advice? Fill in All the Blanks.
The Proactive Report
JUNE 20, 2015
The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.
Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!!
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