Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

OCTOBER 5, 2015

According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. While there’s been a slight increase in the amount of journalists accepting pitches via social media, that’s not the way to go, at least not for the time being.

Pitching 120

Pitching Report Social Media Journalism 120

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.

Twitter 74

Twitter Pitching Facebook Data 74

Flack's Revenge

APRIL 4, 2018

He was an early crypto observer and writer (see his 2015 story on crypto mining with Raspberry PI) , and seemed as equally wowed by the tech’s possibilities as he was appalled by ICO marketing. John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO.

Pitching 120

Pitching Report Conference Marketing 120

Wadds Inc.

AUGUST 15, 2023

Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk. It has published six books since 2015, five crowdsourced.

Tools 98

Tools Community Energy Print 98

Rock the Status Quo

MARCH 26, 2015

Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!!

Pitching 100

Pitching Examples Fashion Media 100

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. — Colleen Kelly (@FamilyTravelCK) September 16, 2015. Make it snappy.

Pitching 120

Pitching Report Insurance Insurance 120

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR strategy to achieve your 2015 business resolutions. Network more Networking is a key ingredient for gaining new clients.

Pitching 40

Pitching eBook Strategy Newspapers 40

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

JANUARY 8, 2016

But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1.

Pitching 60

Pitching Report Twitter Social Media 60

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: A simple way to get your story or product picked up by the media, is pitching something that is valuable to that particular media outlet’s audience and paying attention to that particular news outlet and what they cover. Doing a bit of research before you pitch a story can help make it easier to get the YES.

Hotels 130

Hotels Pitching Fashion Travel 130

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. By Seedepth. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Wadds Inc.

APRIL 17, 2024

The deadline for pitch submissions is Friday, 17 May. FuturePRoof was founded in 2015 by Sarah Waddington as a platform to explore the future of practice. It will be based on a series of essays of 800-1,200 words in length. Contributions should be thought-provoking and inspirational. I’ll act as editor for the project.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Is there a way for you to pitch your client as part of one of the popular Buzzfeed lists, as my friends at Life Time Fitness did last year ? No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF. Zach Burrus.

eBook 60

eBook Creativity Agency Exercises 60

Cision

APRIL 10, 2017

active loyalty program members from 2015. When is the best time to pitch this journalist, what is their deadline and is there a way they don’t want to be contacted? The exact same applies to pitching a journalists or media outlet, what you don’t know can hurt you. Journalists get more spam than anything else.

Brand 223

Brand Branding Pitching Conference 223

prTini

DECEMBER 19, 2014

The 11 Personalities You’ll Face When Pitching. 6 Ways to Think Smarter in 2015. 15 Social Media Companies To Watch In 2015. The post Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . History of the Hashtag (Octothorpe). S ign up today !

Case Study 63

Case Study Education Resources Social Media 63

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

prTini

JULY 27, 2015

Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences.

Infographics 28

Infographics Journalism Study Pitching 28

PRSay

NOVEMBER 20, 2019

And most of the people who are struggling to pitch — don’t do it. She joined my Inner Circle program in 2015 to accelerate her PR growth. One of them — that strategy I mentioned that all great pitching pros implement — is building a custom media list for every new story angle. She’s Michaela Kron, senior PR manager at Duolingo.

Media 104

Media Pitching Media Relations Resources 104

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Start now or supplement your ongoing efforts with our free 2015 Holiday Gift Guide PR Kit.

Fashion 120

Fashion Print Pitching Media Relations 120

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. ” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. ” 4. Boilerplate. Eichner, J.

Retail 120

Retail Pitching Print Writing 120

Cision

APRIL 23, 2015

Cision’s 2015 Nonprofit PR Kit includes tips for sourcing content on a budget. For more ways to get connected with the influencers and outlets covering nonprofits, charities, philanthropy, fundraising, volunteerism, get our free 2015 Nonprofit PR Kit ! Best Practices Featured nonprofit pitching PR Kit'

Nonprofit 120

Nonprofit Mobile Pitching Local 120

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

Cision

APRIL 10, 2015

While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. Want to pitch your brand into local and national outlets? Best Practices Featured pitching public relations' Familiarity.

Community 120

Community Local Pitching Social Media 120

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. What advice do you have for PR people that want to pitch you? I don’t want the same story as everyone else.

Automotive 77

Automotive Meeting Report Insurance 77

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. I’m not, btw.).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

SEPTEMBER 17, 2015

Pitching to media professionals and influencers is a delicate process. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Your pitch should be well-structured with a strong headline and concise copy. Measuring.

Pitching 120

Pitching Study Measurement Journalism 120

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Pitching Styles Remain The Same. With data from over 3,000 journalists in 11 countries, including U.S., Only 13 percent of U.S.

Social Media 120

Social Media Privacy Journalism Media 120

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 120

How To Education Exercises Newspapers 120

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Images via Pixabay: 1 , 2.

Report 120

Report Media Television Pitching 120

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. This little act completely changes the context in which visitors view the offer.

Pitching 60

Pitching eBook Advertising Advertising 60

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. What advice do you have for PR people that want to pitch you? The most effective PR people have a great grasp of what I’ve been covering and are able to explain how their pitch fits into the arc of stories I’ve written recently.

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

NOVEMBER 14, 2022

I’ve been a Wards since 2015. What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches.

Automotive 81

Automotive Engineering System Media 81

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed.

Tools 52

Tools Handbook Publicity Analysis 52

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Rather than compete with Sundial, Unilever went the Dollar Shave Club route and acquired them. If you can’t beat ‘em, buy ‘em. Show the receipts.

Brand 136

Brand Branding How To Storytelling 136