Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The response was so overwhelming that it crashed the company website) The company’s annual revenue rose millions year after year. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. For B2B companies, this may be information related to the criteria they are using to decide whether to go with you or a competitor. Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. More often than not, a threat to a company’s reputation originates inside the organization. A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130