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Female Founded Startups

5W PR

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152
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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). One ESA covers Disclosure of Payments or Financial Interests. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy. Here is one timely example. Illustration credit: oz ].

Ethics 180
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Ringing in the New Year with #PRStudChat’s January 21st Discussion: PR Wishes & Best Practices

Deirdre Breakenridge

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? – $50.00

Community 150
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Why innovation in PR tech is so slow

Stephen Waddington

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135
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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

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Why Your Marketing Team Shouldn’t Lead Community Outreach Efforts

prTini

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Of course the company benefited from the campaign financially, but the heartbeat of the campaign was a genuine effort to fight body shaming. Developing New Community Outreach Metrics.